In addition, the regulator announced that it will review smart and connected devices, as well as messaging and video calling services, in the near future. Ofcom’s market research for cloud research, the largest cloud in the region providers, i.e. Amazon Web Services (AWS) will focus on Microsoft and Google.
The three providers account for 81% of revenue in the UK’s £15bn cloud infrastructure services market. Ofcom’s work, will evaluate how well the market is doing with these tech giants dominating the space. It will also examine the strength of competition and whether it makes it harder for other players to enter and expand their stakes in the current state of the market.
Britain puts big tech companies on its radar
Ofcom has potential to prevent them from becoming a big issue as the cloud services market matures. competition concerns He explains what he’s trying to eliminate. Ultimately, the absence of healthy competition can stifle growth and innovation and lead to poor service quality.
Regulator says the market is not working well if it determines, It may propose regulatory changes to the government, impose sanctions itself, or refer the situation to the Competition and Markets Authority (CMA). CMA’s Google It should be noted that he has a separate and ongoing research on advertising technology applications.
The regulator will also launch reviews to look at other digital markets over the next year. WhatsApp, FaceTime and Zoom, the impact of messaging and video calling services on traditional calling and messaging methods. ofcom, It aims to determine how competition in this space may evolve in the coming years and whether the lack of cross-messaging and cross-calling capabilities between services is a concern.
The agency is also smart speaker and TV in the field It also aims to explore competition. It plans to analyze consumer behavior as well as the bargaining power of major players with companies that provide content for devices.