He wanted to win a million, and he has lost four. Disney+ superheroes no longer engage.
These are hard times for Disney+, that in addition to money now lose subscribers. In the last fiscal quarter has lost 4 million subscribersdespite the fact that his forecasts were to win a million.
To these 4 million are added the 2.4 million that it lost the previous quarter, which means that in the last half year it has lost 6.4 million subscribers.
Despite this, according to Indiewire, Disney has 231.3 million subscribersadding Disney +, Hulu, and other services.
Why has Disney+ lost subscribers?
Disney+ has experienced spectacular growth since its inception in 2019, but streaming saturation, increasing competition, and rising pricesThey are taking their toll.
Among the main causes that have led him to lose 4 million subscribers is, curiously, the loss of cricket rights in India, which have passed into the hands of Prime Video. Apparently many Indians subscribe just to watch cricket league.
price rise last March in the United Statescould also have motivated some cancellations.
Another important factor is the content. Marvel’s superhero movies and series are no longer engaging. The saturation has ended up tiring the fans. And the star wars seriesalthough wonderful don’t seem to attract new subscribers. But the weak point is still the series.
Disney+ is already taking steps, like its recent merger with Hulu. And although things are not looking good, it is not the end of the world.
Avatar: Water Destiny It has been a hit in theaters., and when it premieres on Disney+ for free, it’s sure to attract subscribers. And he has powerful films that he has released or is about to release soon, such as Guardians of the Galaxy Vol. 3, The Little Mermaid in real image, and Indiana Jones and the Dial of Fate.
What does seem clear is that After losing 4 million subscribers in the last quarter, Disney+ needs changes to its catalog. Marvel is no longer a gold mine, Pixar and Disney movies are down, and Star Wars isn’t attracting new subscribers. The rest is below HBO Max, Netflix and company.