The Epic Games Store has announced that it will continue to offer free games every week throughout 2023, in a strategy that has been successful for the online video game store. Since it launched in 2018, the store has delivered more than 200 games for free to its users, generating an increase in the number of active users and overall sales.
Free games are a powerful marketing tool to attract new users and retain existing ones. The Epic Games Store has managed to capitalize on this strategy by offering games that, in some cases, have a value of more than 60 dollars.
The most popular titles that have been given away include games like Grand Theft Auto V, Civilization VI, and Star Wars Battlefront II. Although some critics have questioned the sustainability of this strategy in the long term, the Epic Games Store has stated that the results achieved so far have shown that it is worth continuing to offer free games every week.
Furthermore, the company has highlighted that promoting free games is also beneficial for developers as it allows them to get their games known to a wider audience and potentially drive more sales in the future.
Epic Games explains the reason for spending millions of dollars on free games
The Epic Games Store has highlighted that the goal of promoting free games is to offer a high-quality gaming experience to all users, regardless of their budget.
In a statement, the company has stated that “we believe that everyone should have access to the best games and we are committed to offering quality free games every week for our users.”
Epic’s free games Games Store they are available to all registered users on the platform, and can be claimed for a limited period of time. Once a user has claimed a game, it is permanently added to their game library on the Epic Games Store, which means they can download and play it at any time, even after the promotion has ended.
The Epic Games Store has announced that the promotion of free games will continue throughout 2023 and has announced that users can expect high-quality titles in the coming weeks. With this strategy, the online video game store hopes to continue gaining market share in an increasingly competitive sector.