Currently, this instant messaging application, owned by Mark Zuckerberg, has just over 2 billion active users.
And although for many it is one of the most relevant apps for daily use, as it happens in Mexico, for example, in the neighboring nation to the north it is not like that.
A survey conducted by the Pew Research Center in the United States showed that WhatsApp It does not enjoy as much popularity as we might suppose and it also revealed the reasons.
Why do they hardly use WhatsApp in the United States?
According to the survey carried out by the aforementioned center, it is estimated that less than 20% of smartphone users use the WhatsApp mobile application.
According to the data released, the fact that few people use the social platform in USA it has to do with your SMS service.
And it is that currently in that country mobile phone offers are very attractive, thanks to the rates for text messages and free minutes included in almost all plans.
In addition, in that nation there is a small percentage of people with smartphones who pay separately for each SMS, which makes this service good and cheap.
In addition to text messages, Facebook Messenger is also another online communication service that is widely used in the United States with a. 87%.
This is followed by FaceTime at 34%, Zoom (34%) and even Snapchat (25%) ranks above WhatsAppaccording to said survey.
In the case of Latinos living in that nation, the matter is different, since almost half of smartphone users do use the instant messaging app, which they attribute to their contact with Latin American countries.
Statista revealed information about the most used social networks in the world until January 2022, being as follows:
- Facebook: 2.91 billion users
- YouTube: 2,562
- WhatsApp: 2,000
- Instagram: 1,478
- WeChat: 1,263
- TikTok: 1,000
- Facebook Messenger: 998