The price of iPhones has changed a lot since they arrived in Spain in 2008, the date on which the iPhone 3G was presented, which landed with a price of at least 199 euros. Now, pay 1,000 euros for the newest iPhone has become the norm, so we have analyzed how the value of these premium smartphones has evolved over time until today.
Apple has been criticized on numerous occasions for the price increase of its iPhones, although this has always been accompanied by an improvement in the quality of the device. Although the latest models do not present as many changes from generation to generation, they maintain a stable price that revolves around the same amounts today, stabilizing around the 1,000 euros that we mentioned in the previous paragraph.
The evolution of prices in each iPhone
The first iPhone sold in Spain cost 299 euros in its most expensive version and was accompanied by 8 GB of storage, while the latest iPhone 15 with 512 GB reaches 1,339 euros. A comparison that makes it clear how iPhone prices have evolved from 2008 to 2023. Likewise, it must be taken into account that Apple’s original mobile phone only had one variant and the latest model boasts a much more advanced Pro Max version than the basic iPhone 15.
The current flagship of the Cupertino company reaches up to 1,849 euros with 1TB memory space configuration. There is a difference of 1,550 euros Between this and the iPhone that began the brand’s journey in Spain, in the following graph you can fully appreciate the change in iPhone prices:
- iPhone 3G (2018): 8 GB/199 euros – 32 GB/299 euros
- iPhone 3GS (2009): 8 GB/ 329 euros – 32 GB/ 369 euros
- iPhone 4 (2010): 8 GB / 599 euros – 32 GB / 699 euros
- iPhone 4S (2011): 8 GB / 599 euros – 64 GB / 799 euros
- iPhone 5 (2012): 16 GB / 699 euros – 64 GB / 869 euros
- iPhone 5C (2013): 8 GB / 599 euros – 32 GB / 699 euros
- iPhone 5S (2013): 16 GB / 699 euros – 64 GB / 899 euros
- iPhone 6 (2014): 16 GB / 699 euros – 128 GB / 899 euros
- iPhone 6 Plus (2014): 16 GB / 799 euros – 128 GB / 999 euros
- iPhone 6S (2015): 16 GB / 749 euros – 128 GB / 969 euros
- iPhone 6S Plus (2015): 16 GB / 859 euros – 128 GB / 1079 euros
- iPhone SE (2016): 16 GB / 489 euros – 64 GB / 589 euros
- iPhone 7 (2016): 64 GB / 769 euros – 256 GB / 989 euros
- iPhone 7 Plus (2016): 64 GB / 909 euros – 256 GB / 1129 euros
- iPhone 8 (2017): 64 GB / 809 euros – 256 GB / 979 euros
- iPhone 8 Plus (2017): 64 GB / 919 euros – 256 GB / 1089 euros
- iPhone X (2017): 64 GB / 1159 euros – 256 GB / 1329 euros
- iPhone XR (2018): 64 GB / 859 euros – 256 GB / 1029
- iPhone XS (2018): 64 GB / 1159 euros – 512 GB / 1559 euros
- iPhone XS Max (2018): 64 GB / 1259 – 512 GB / 1659 euros
- iPhone 11 (2019): 64 GB / 809 euros – 256 GB / 979 euros
- iPhone 11 Pro (2019): 64 GB / 1159 euros – 512 / 1559 euros
- iPhone 11 Pro Max (2019): 64 GB / 1,259 euros – 512 GB / 1,659 euros
- iPhone SE (2020): 64 GB / 489 euros – 256 GB / 659 euros
- iPhone 12 mini (2020): 64 GB / 809 euros – 256 GB / 979 euros
- iPhone 12 (2020): 64 GB / 909 euros – 256 GB / 1079 euros
- iPhone 12 Pro (2020): 128 GB / 1159 euros – 512 GB / 1509 euros
- iPhone 12 Pro Max (2020): 128 GB / 1,259 euros – 512 GB / 1,609 euros
- iPhone 13 mini (2021): 128 GB / 809 euros – 512 GB / 1159 euros
- iPhone 13 (2021): 128 GB / 909 euros – 512 GB / 1259 euros
- iPhone 13 Pro (2021): 128 GB / 1159 euros – 1 TB / 1739 euros
- iPhone 13 Pro Max (2021): 128 GB / 1,259 euros – 1 TB / 1,839 euros
- iPhone SE (2022): 64 GB / 529 euros – 256 GB / 699 euros
- iPhone 14 (2022): 128 GB / 1009 euros – 512 GB / 1399 euros
- iPhone 14 Plus (2022): 128 GB / 1159 euros – 512 GB / 1549 euros
- iPhone 14 Pro (2022): 128 GB / 1,319 euros – 1 TB / 1,969 euros
- iPhone 14 Pro Max (2022): 128 GB / 1,469 euros – 1 TB / 2,119 euros
- iPhone 15 (2023): 128 GB / 959 euros – 512 GB / 1,339 euros
- iPhone 15 Plus (2023): 128 GB / 1,109 euros – 512 GB / 1,489 euros
- iPhone 15 Pro (2023): 128 GB / 1,219 euros – 1 TB / 1,849 euros
- iPhone 15 Pro Max (2023): 256 GB / 1,469 euros – 1 TB / 1,969 euros
In this graph we can completely observe the price increases of the different iPhone models over time. It is striking that The most expensive in history is the iPhone 14 Pro Max in its 1 TB versionwhile it is also seen that, since the launch of the iPhone 12, the price has been set above 900 euros.
In addition, we see how the most premium mobile phones, the Pro and Pro Max, are the ones that have risen the most in price over the years, something logical considering the capacities of up to 1 TB of storage that they boast today. The cheapest iPhones are the SE models, Apple’s economical range of smartphones, with a price of 699 euros maximum.
We cannot forget that these prices correspond to the exact time of launch, they have been adjusted months later, currently leaving us with the lower capacity iPhone 14 Pro Max for about 1,209 euros. A price variation that, to a greater or lesser extent, all Apple phones have followed and will continue to follow.
Why the iPhone 15 has dropped in price
Apple was harshly criticized for the price increase of the iPhone 14 series in Europe, exceeding the 1,000 euro barrier even in its lowest memory configuration. This resulted in a number of sales below expectations and that is why the company has decided to lower the price of both the iPhone 15 and the iPhone 15 Pro, as well as offer 256 GB of storage in the iPhone 15 Pro Max at the same price as the 128 GB version of the iPhone 14 Pro Max.
This, together with the wide series of new features, especially in the premium variants, aims to once again place Apple at the head of the market through more attractive devices for a lower price. Many will wonder if last year was just a brand strategy, although it remains to be seen how iPhone 15 prices work this year.