Marketing is a fundamental area for digital businesses, as well as positioning yourself above the rest of the companies or people that compete to achieve the same objective in a specific sector. Otternative Marketing, specialists in Google ADS, help their clients achieve said positioning by developing and executing advertising campaigns with Google AdSense and LinkedIn ads.
The role of a specialist Google AdSense agency
Specialists in Google ADS like Otternative Marketing know how to make companies invest less money in their advertising campaigns with Google AdSense and at the same time get better results.
They achieve this through an audit of 23 indicators that allow them to determine the target audience of their clients and what type of advertising should be executed. In general terms, the Google AdSense solutions of this company are defined in 4 key steps: Research, strategy, design and conversion rate optimization. The latter is related to the percentage of users who visit a business’s website and the actions they take.
The Otternative Marketing team of experts uses this percentage to create new strategies that are focused on the content that potential customers really care about. In addition, these marketers are always making constant improvements to their contractors’ campaigns and looking for gaps in the market that allow them to move forward in achieving their goals.
Benefits of adding Google AdSense in an advertising strategy
Google is one of the most used search engines on the internet and its Google AdSense tool allows companies to position their ads at the top of the results of said engine. If this tool is controlled by specialists in Google ADS and an effective SEO strategy is added, the results can be increased exponentially.
Google AdSense is also ideal for creating targeted ads, that is, ads that are targeted to a specific audience. This segmentation includes all the parameters that any business needs to send its message to a small group such as gender, age, location, interests, etc. As an added bonus, targeted ads can be enabled to run automatically and are available to edit, disable, or permanently delete.
In addition, Google AdSense has Google Analytics integrated, an effective tool used to monitor the advertising campaign and its results in detail.
Otternative Marketing and its specialists help their clients to establish measurable, precise and profitable objectives to start an optimal advertising campaign. The work of these specialists is recognized in Spain and also internationally, since the amount of information used by the company is made available to you and a campaign is put together for you.