Google continues its war against Apple, the iPhone and iMessage and has launched a new website criticizing the company.
Google has returned to the fray with its latest campaign and Apple and the iPhone are their target again. After accusing Apple of ‘bullying’ Android users a few months ago, and harshly criticizing the iPhone at its last conference, Google has now decided to launch an advertising campaign and the website “Get The Message”.
The main problem is that iMessage is not compatible with the RCS standard that Google and other companies want to implement. The problem is that RCS enhances basic SMS with support for features like read receipts and message encryption, but These are features that Apple added to iMessage in 2011. along with iOS 5. RCS doesn’t really improve anything compared to iMessage, it even falls far short of Apple’s options.
For that reason, Apple makes a differentiation in iMessage between blue and green bubbles. And this seems to be something that Google does not like, so it has started this campaign for Apple to adopt RCS in iOS.
It’s not about the color of the bubbles. It’s the blurry videos, broken group chats, missing read receipts and typing indicators, no texting over Wi-Fi, and more. These problems exist because Apple refuses to adopt modern texting standards when people with iPhones and Android phones text each other.
Curiously, Google insists that it is not a problem with the color of the bubbles, indicates it several times on the web. They assure that this makes the iPhone user experience bad, that is, that are fighting for apple users. Something that we do not finish believing.
Even they go so far as to claim that white text on green is difficult to read on iPhones. Something that, according to Google, is frustrating iPhone users.
It’s not about the color of the bubbles: iPhone users have a bad texting experience. iPhones make texts with Android phones hard to read, using white text on a bright green background
really what Google wants iPhones to be more compatible with Android, do not fight for Apple users. Particularly in the United States, the use of messaging apps like iMessage is very popular, and this differentiation that Apple makes is a drag on the Android messaging app.
We’ll see if Apple decides to make iMessage compatible with RCS at some point, however this is a project that has been in development for several years and is not convincing. From Apple’s point of view, there are not many reasons to do it for now.