With this appointment the brand will seek strengthen its position in the Spanish marketwith a renewed strategy to continue increasing market share with a solid positioning of the brand as one of the leading technology companies in our country.
An extensive career in the technology sector
The new Marketing Director for Spain and Portugal has extensive experience in the European technology sector. She has held senior management positions at GSK, as director of Commercial Excellence, at Groupe SEB, where she has been director of Marketing Western Europe, and even at Sony Mobile, where she has served as director of Marketing and Retail Iberia. SonyMobile.
The new addition of Honor has expressed his gratitude for this opportunity to develop her career in a company with so much projection in our country «I am delighted by the opportunity to join the company to lead the Honor Marketing team for Spain and Portugal at a time like this. I believe that 2024 will be a year of challenges that we will face as stimuli to demonstrate our ability to adapt and creativity in a constantly changing market.”
Likewise, he has highlighted the good moment the brand is going through in our region «The brand’s growth trajectory in the region is an encouraging sign that motivates us to redouble our efforts to remain leaders in quality and technological innovation. “I am very excited to be part of this exciting journey.”
A range with a long range
Honor has a growing range of smartphones in Spain. The Honor Magic ranges integrate their flagships, where we can find some of the mobile phones with the best camera on the market, such as the Magic 6 Pro, which has won numerous awards for the camera of this component. Honor’s N range offers mid-range mobile phones in terms of price, with notable models such as the Honor 90, while the X range brings together the brand’s most affordable mobile phones.
The manufacturer has some of the most surprising and demanding phones on the market, such as your foldable Porsche Design Magic V2 RSR, which has luxury finishes inspired by one of the most important automotive brands in the world, in addition to boasting a large-format folding screen. In addition, the manufacturer’s current range also has mid-range tablets, or smart watches and bracelets. A manufacturer that has always been synonymous with innovation at affordable prices, the latter being undoubtedly one of the brand’s strongest selling arguments.
It is to be hoped that with this strategic move we will see a clear commitment to the Spanish market for the brand, with new Marketing and positioning strategies of the brand under the leadership of its new manager.