Several Instagram users have noticed in recent days that the shopping tab, which was previously located in the bottom navigation bar, has been replaced with a notifications tab.
Meanwhile, shopping on Instagram has been moved to a second menu, practically buried among options like settings and saved posts.
What is the bet of Instagram?
From Instagram it was explained that this movement is intended to simplify the experience in the main navigation.
However, Instagram steers away from e-commerce by default, Information announced that the platform is changing its approach in this regard since by 2023 it would definitely eliminate the purchase button.
Purchases on Instagram would be focused on increasing Meta’s advertising revenue, referring to an internal statement from the parent company; Information indicated that the social network will test a less personalized shopping page called “Tab Lite”.
Over the past few years, Instagram has added features like the Instagram tab. shopping in an effort to make the platform a place where users buy products they see in their feed without leaving the app.
And although many users do use Instagram as a showcase to showcase their brands, products and services, it was not clear how successful this project was.Despite this, Meta continues to roll out new shopping-related features, as one button shows, it recently made a messaging upgrade that allows business owners to handle customer service through direct messages.
But, everything points to the fact that during March 2023, Instagram has said goodbye to electronic commerce and thus, consummate a new failure in the trial and error stage in which the platform finds itself in its quest to compete with TikTok.
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