This is a new situation facing Apple this year, the company has chosen to bring almost no major new features to the iPhone 14 and iPhone 14 Plus, this was done on purpose so that customers are close to the Pro models. However, the technique works so well that Apple is now forced to reassess the production of the iPhone 14 Plus so as not to “overproduce”!
iPhone 14 Plus sales disappoint
You would think that the iPhone 14 Plus was going to perform better than the iPhone 14, it was the first iPhone model that brought a screen of 6.7 inches without the “Pro” label. Obviously, it’s a failure. According to a recent report by The Information, Apple has just made the decision to pause the production of the iPhone 14 Plus to reassess the demands for the product, what the Californian giant wants to avoid is to produce too much and end up with too much stock.
This strategy is very rareit was used recently with the mini versions of the previous iPhone ranges, models that did not meet the expected success because of the size of the screen.
A reduction in the production of the iPhone 14 Plus by up to 90%
According to The Information, Apple would not be sure that the demand for the iPhone 14 with a larger screen is sufficient. Apple would have required at least one assembler to “immediately suspend production” of the iPhone 14 Plus, according to sources within the company’s supply chain, as Wayne Ma reports. Two Apple suppliers are cutting production 70% and 90% respectively.
Also according to the report, this bad news for the iPhone 14 Plus wouldn’t demotivate the Cupertino company for the iPhone 15 range, the company should keep the iPhone 15 Plus in its catalog. However, we hope that what Apple is experiencing with the iPhone 14 and iPhone 14 Plus, which are posting sales well below expectations, will open the eyes of leaders to the need to offer real novelties and not just a few improvements like the slightly better A15 Bionic chip rather than including the A16 chip directly.
In the upper iPhone range, the iPhone 14 Plus represents a new price class, taking the place of the iPhone 13 mini, which was a big disappointment despite being 200 euros less. After the lackluster sales of the iPhone 12 mini, Apple decided to promote a larger modellong before announcing the iPhone 14 Plus.