It seems that the new head of Twitter has already gone to work. She will share the position with Elon Musk.
The Twitter CEO Linda Yaccarinoopens the position with an email to employees where have you explained your future plans of what ya calls “Twitter 2.0“.
Yaccarino, 59 years old, is a prestigious former NBC television network executive with a Extensive experience in marketing and advertising.
As Elon Musk explained in the tweet, when he revealed the name, Linda Yaccarino He will be in charge of commercial operations, while he will continue to be in charge of technological aspects..
Twitter CEO takes over
Linda Yaccarino He has started working in his new position today. And the first thing she did was send a letter (email) to all employees.
In these first words from the CEO of Twitter, she praises the vision of Elon Musk and calls for unity to create Twitter 2.0.
This is the full translation of the email:
“Building together Twitter 2.0
hello twitter
People keep asking me why Twitter? Well, I’ll tell you.
From space exploration to electric vehicles, Elon knew these industries needed a transformation, so he did. More recently it has become increasingly clear that the global city forum needs a transformation to drive the advancement of civilization through unfiltered information sharing and open dialogue about the things that matter most to us.
Have you ever been talking to someone particularly insightful and thought, “You’re brilliant, everyone should have a chance to hear you.” Or, “I’m learning a lot from you, can we repeat that?” Or maybe it’s as simple as, “You should be free to speak your mind.” We all should be..
Twitter 2.0.
Twitter is on a mission to become the world’s most accurate source of real-time information and a global marketplace for communication. We are about to make history, and it is not an empty promise. It is OUR reality.
When you start to wrap your arms around this powerful vision, literally anything is possible. You have to really believe and work hard for it. And in this moment of complete reinvention, we have an opportunity to cross the aisles, create new partnerships, celebrate new voices, and build something together that can change the world. And from what I see so far, you’re made for this.
The success of Twitter 2.0 is the responsibility of all of us. We have to think big. We have to transform. We have to do everything together.
And we can do it all by starting from first principles, questioning our assumptions, and building something new from the ground up. It is rare to have the opportunity to put a new future in the hands of every person, partner, and creator on the planet.
That’s why I’m here, with all of you. So let’s go all out and build Twitter 2.0 together.
Beautiful“
Some motivating words behind a big contradiction. Yaccarino talks about turning Twitter into “the world’s most accurate real-time source of information“Something that is not possible if you leave fake news accounts total freedom so that they are part of “the source of information.” The most accurate information is only achieved with the truth.
Linda Yaccarinothe new one Twitter CEOYou have a tough job ahead of you: recover the credibility of the social network, and the advertisers. We wish you good luck.