We have met with Michael RamosSales Director of vivo España, for a exclusive interview for the ADSLZone group in which he shared with us his feelings about the past year 2023, the importance of the association with ZEISS professional lenses and the strengths of his smartphones. All this accompanied by a future perspective in which it reflects on the months to come and the surprises that are in store for users.
Miguel Ramos is an expert who carries Over 20 years in the sector working for very renowned companies, from Microsoft to Nokia or Motorola. His words are accurate and show advanced knowledge of the market. Now, as a member of vivo España, he is in charge of the sales business in Spain, in addition to supervising the brand’s commercial department.
This experience has helped him place I live among the most popular brands in Spain in just 3 years together with the work of the rest of the team. In our meeting with Miguel we have delved into many aspects to fully understand the situation of the firm throughout this time and know what the future holds.
2023 for the vivo brand
Before delving fully into the current situation of vivo, it is important to understand how they got to where they are right now, a look at the past year in order to understand their establishment in the Spanish market after a very short time operating in the country. Miguel Ramos indicates the following: ‘We love celebrating birthdays in Spain, it has been just over three years since he arrived in our country and we couldn’t be happier. The Spanish public has welcomed us with open arms and we continue to strive to bring high-quality smartphones, adapting to their needs and driving progress.’
‘In terms of business, 2023 has been a good year for us, so we are very happy with these results. Our commitment is to continue being part of the lives of Spaniards, so we make every effort to create quality and useful products.’
Miguel does emphasis on the innovation of its mobile phones to capture the attention of users and gives two clear examples: vivo X90 Pro and vivo V29 5G. The first stands out for the ZEISS photography seal and being one of the first models with a 1-inch sensor, while the second shines for a ring of light on the rear camera that provides ideal lighting for portrait mode photos or creating content.
‘We like to create smartphones that adapt to all needs, always being innovative, each one in its price range.’
ZEISS and vivo: the association for photography
vivo and ZEISS have been collaborating since 2020 to provide a unique photographic system to the Chinese brand’s mobile phones. The objective of this association is to bring the smartphone photography to the next level, innovating and taking advantage of the strengths of the different models. Among some of the main innovations in recent years, the 1-inch sensor stands out, capable of guaranteeing professional results where lighting plays a fundamental role.
The work between both companies does not stop for a moment and they are already working on some new features that will not take long to see the light of day. One of them is about a periscopic lens that improves photographs with the macro lens, one of the least used in smartphones. In this way, vivo wants to really offer users the possibility of getting quality photos by using this sensor to obtain an image from very close to an element or subject.
The next vivo phones for 2024
alive has one clear philosophy based on the term Benfen of Chinese origin, as Miguel Ramos himself states, in the interview he gave us exclusively, where he mentions the following meaning of this concept: ‘It is a term of Chinese origin that we could define as doing the right thing and doing it well, in such a way that we are creating value for society. We apply this philosophy in everything we do as a company and also through our devices.’ The brand wants to continue being a pioneer in innovation to make a difference in its smartphones.
What to expect about Vivo’s future range of mobile phones that is about to arrive in 2024?
‘Innovation without limits. In the next range of vivo mobiles, we will redefine technological excellence by fusing cutting-edge design with powerful performance, thus ensuring unmatched mobile experiences for users.’ (Miguel Ramos, 2024)
Finally, it concludes with a forecast for the European economy over the next year. He reviews the conditions that have caused the socioeconomic crisis that the world is going through and affirms that, despite not having the pleasure of predicting the future, vivo’s flexibility and focus on innovation puts them in a privileged position when it comes to taking advantage of opportunities within the European smartphone market.