The Vision Pro has already impacted the business world and it’s just the beginning!
Apple began marketing the Apple Vision Pro in February 2024 only in the United States. During the first days, demand for the units exceeded the company’s expectations. For the $3,499 that the spatial computing device costs, many have wondered about the type of clients willing to pay for it and recently Apple CEO Tim Cook gave the answer.
The select customers of the Apple Vision Pro
During Apple’s first quarter 2024 earnings conference call, the company’s CEO, Tim Cook, announced that The adoption of Vision Pro was indicative of a significant increase in enthusiasm for the company’s products.
For example, more than half of Fortune 100 companies have already purchased Apple Vision Pro units and are exploring innovative ways to use them to do things that weren’t possible before.”
According to a report by Cointelegraph, The business field seems to be Apple’s goal when it comes to consolidating experiences related to the metaverse. And, unlike the offer of similar devices, The Vision Pro is designed for mixed and augmented reality experiences that combine the real world with digital images.
The above means that its implications in the metaverse can be transcendental in areas such as medicine and health. According to a statement shared by Apple in March, many of the apps made by developers will be able to transform from training medical professionals to special care for patients.
Thus, he cited the case of myMako, an app that takes full advantage of 3D capabilities. This app improves surgical planning providing dynamic access to information and different surgical plans.
In other areas of the professional world, Vision Pro offers the possibility of preparing technicians or specialists, as well as offering training necessary for the maintenance, development or installation of equipment or systems.
In the same statements, Cook also stated that Fortune 100 adoption is “just the beginning,” adding:
Looking ahead, we are preparing for an exciting product announcement next week that we think our customers will love.”
This Tuesday, May 7, Apple will present the “Let Loose” event in which we hope to see the new iPads and the renewal of their accessories. However, Cook’s statements have given rise to waiting for “one more thing,” related to the era of special computing.