We are a few days away from Samsung Unpacked 2022 and fans of K-Pop culture have a reason beyond the Galaxy S22 to tune in to the event.
And it is that in a new marketing move (which has proven effective on past occasions) the South Korean brand has just announced that the popular group BTS will be part of its launch conference.
The collaboration between Samsung and BTS became quite a phenomenon during Galaxy Unpacked 2021 when the S21 series was introduced.
Although the appearance of the K-Pop group was appreciated, for BTS fans, the manufacturer was left with a special edition device around which for many is a musical phenomenon.
With this background, Samsung announced from Twitter that BTS will be present at Galaxy Unpacked 2022, which will be held on February 9.
So far it is unknown what will be the role of the musical group in the event. Over the past year, BTS has been invited to test the devices featured at Unpacked and promote the flagship devices.
7, 6, 5, 4, 3, 2, 1…Stay tuned.#SamsungUnpacked #GalaxyxBTS @BTS_twt
Learn more: https://t.co/DIakqCJlkZ pic.twitter.com/iEDyM9ZL44
—Samsung Mobile (@SamsungMobile) January 28, 2022
Will we have a Samsung Galaxy S22 BTS Edition?
With this in mind, ensuring that we will have a Galaxy S22 BTS Edition is risky; however, the move is a clear marketing strategy that Samsung needs right now to improve its sales in an environment where chip shortages, the consolidation of certain rivals and the arrival of new competitors make the battle to maintain the crown difficult. especially complex.
Just look at what happens in the Mexican market, where Motorola snatched the crown in sales from Samsung during the third quarter of 2021.
At that time, data provided by Counterpoint Research indicated that the market share difference between Motorola and Samsung during Q3 was 6 percent, followed by OPPO with 12.3 percent, ZTE with 12.2 percent and Xiaomi with the 11.4 percent.
It is noteworthy that Samsung was the only brand that decreased in market share between 3Q 2020 and 3Q 2021 with a drop of 14 percent.