aaa Elon Musk seems to be unable to live without a controversy behind his back. After the criticism he has faced in recent days for lifting Donald Trump’s suspension or allowing Twitter to become an uncontrolled network, he has now declared war on Apple. This declaration of war follows Apple’s decision to withdraw all its advertising from the social network as it does not feel comfortable with its new policies.
This action has not only been applied by Apple, but many companies have decided not to participate in the financing of a social network that has barely run out of moderation. This is also in addition to the fact that Musk has fired his commercial team, and without this it is not possible to reach agreements of this type with companies in a comfortable way.
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This war can end Twitter out of the App Store
Throughout yesterday afternoon here in Spain, Elon Musk published different tweets about Apple. One of the most famous is the one that includes a question in which link Apple’s decision to withdraw its advertising funds with its alleged hatred of free speech. We must remember that for Elon Musk the fact of withdrawing all control rules to avoid homophobic, racist or insults in general coerced this freedom.
Apple has mostly stopped advertising on Twitter. Do they hate free speech in America?
— Elon Musk (@elonmusk) November 28, 2022
But the new owner of Twitter wanted to go much further. In addition to lashing out at Apple for its advertising policy, and wanting them to get their dirty censorship laundry out, he has also claimed that the company has a “secret” tax. Specifically, it refers to the 30% commission that Apple takes for all transactions in the App Store. this commission It is practically known by everyone closest to this sector, and it is not any kind of secret. We must remember that Google has a similar commission.
Apple has also threatened to withhold Twitter from its App Store, but won’t tell us why
— Elon Musk (@elonmusk) November 28, 2022
In the different tweets, one of them shows how Elon Musk could threaten not to pay this 30% commission for transactions made on Twitter on iOS. This is somewhat alarming, since as happened with Fortnite, this action you can end the social network outside of the app store. And this is a war that Twitter has to lose, meaning that if the social network disappears from the iPhone, it will lose a large amount of market share. Although for this Elon Musk has already thought about creating his own mobiles.
All these controversies that we are seeing related to the escape of advertisers respond to a mismanagement of Elon Musk. At first, he made numerous promises to keep advertisers from him, affirming that the commitment to content moderation was maintained so that weeks later it ended up breaking it entirely. And it is that nobody wants to be in a space where racism or xenophobia is encouraged. That is why, according to different reports, the social network has already lost half of its beginner advertisers.