Steve Jobs used a simple rule to make his presentations unforgettable!
Marketing and design were two of Steve Jobs’ specialties. Thanks to his qualities, he managed to lay the foundations of the company that Apple is today. And it is that beyond the technical capacities, Jobs knew exactly how to sell a product. All thanks to a rule. that although he did not create, he knew how to take advantage of it throughout his life, until he achieved the desired effect.
The formula that is part of Steve Jobs’ 10 tips is common in almost any scenario and without paying much attention to it, we have all used it several times in our lives. It’s about the “Rule of 3”. The same It has its roots in ancient Greece when Aristotle said that a story must have a beginning, a middle, and an end.
Later, neuroscience confirmed its effectiveness. A listener will only remember three things from your conversation, presentation, or email. Longer lists are complex, confusing, and convoluted.
Apple’s “secret” formula
But, the founder of Apple has many examples in which he used the “Rule of 3” with absolute success. Several of these opportunities, to present the best-selling devices of the company.
Presentation of the iPhone: On June 29, 2007, Jobs introduced the original iPhone as the “third” of Apple’s revolutionary product categories (the first two being the Macintosh and the iPod). In that presentation he referred several times to the “three” revolutionary products: a new iPod, a telephone and an Internet communication device, to finally present the device capable of performing all three tasks.
Presentation of the iPad: On April 3, 2010, Jobs introduced the first iPad with a slide showing the new tablet as a “third device” between a smartphone and a laptop. Of it, three versions of 16, 32 and 64 GB of storage were presented.
Presentation of the iPad: On March 2, 2011, Jobs introduced the iPad 2 as “thinner, lighter, and faster” than the original. With three adjectives, Jobs made sure everyone will remember what the new iPad had to offer.
After the departure of Steve Jobs, the rule has remained a part of Apple’s product marketing, presentations, and branding.
On April 24, 2015, Apple introduced the Apple Watch is the integration of “innovative technology, powerful software, and world-class services.” Cook also said that the Apple Watch has become an indispensable part of people’s lives by helping them: “stay connected, be more active and live a healthier day.”
Although Apple is different and always seems to be in style, Jobs also stood for what worked as long as it will work, much more so if the teaching comes from one of the most influential names in history.