A leak from China would have revealed the cost of the product’s materials.
Apple is expected to unveil its mixed reality headset during the conference WWDC23 which will take place on June 5 at Apple Park. According to the most recent rumors, the commercial nomenclature of the product should be Apple Reality Pro, a device that will hit the market with a very high price.
At first, all the rumors seemed to indicate that the price of the Apple Reality Pro would reach $3,000, but recent information could indicate that its cost It would oscillate around 1,500 or 1,600 euros.
Filtered the possible cost of the manufacturing materials of the Apple Reality Pro
Market analysts in China have reported that the price of the materials of the Apple Reality Pro. In addition, some very interesting details of its alleged hardware components have also been leaked.
Major Chinese Analysts are reporting the Apple HMD’s Bill of Materials cost to be about 1500-1600 US Dollars
This is about double the reported BoM for the Quest Pro (which was 800 dollars including the controllers and charging pad)
—Brad Lynch (@SadlyItsBradley) May 18, 2023
“Chinese analysts are reporting that Apple’s bill of materials would cost between $1,500 and $1,600.”
Based on this information, processors cost between 120 and 140 dollarswhile AMOLED panels would be priced at 280 to 320 dollars.
However, the cost of manufacturing materials for a product usually has nothing to do with the final price of the product. However, this time it could be related since very recent information assured that Apple would be planning to market its Reality Pro at factory prices.
Therefore, if at the exchange rate 1,500 dollars is 1,389 euros and we add the manufacturing costs (and export taxes) the marketing price of the Apple Reality Pro could be around 1,500 euros or 1,600 euros.
However, many media continue to defend the theory that the price of the Reality Pro will be 3,000 euros.
These could be the technical specifications of the Reality Pro
Be that as it may, the new leak suggests that Apple’s mixed reality headset will be accompanied by a 12GB RAMconnectivity Wi-Fi 6panels AMOLEDchips m2 (SoC) and 512GB of storage capacity.
In the following table are all the filtered technical specifications:
Here’s a couple sources (image and link) https://t.co/CCHJzuqW1y pic.twitter.com/I8OUkYnd4Z
—Brad Lynch (@SadlyItsBradley) May 18, 2023
The fact that Apple is going to pay $1,500 per unit should not imply that their marketing price is similar. However, sources close to the project assure that the company would be willing to sacrifice economic gain in exchange for positioning in the market of headset mixed reality.