Documents from the trial against Google reveal how much the company paid in its agreement with Apple in 2022
Google is currently facing a harsh trial in the United States in relation to possible monopoly practices in advertising and Internet search. The Department of Justice believes that Google has abused its dominant position in searches to profit from it and demands the adoption of structural measures to promote fair and fair competition.
Google, for its part, is trying to demonstrate that it has competed hard to become the leading search engine in the sector and if it has achieved this it has been on its own merits. It’s more, Google assures that this intense competition has caused an increase in the efficiency and use of search engines.
Apple is playing a key role in the antitrust lawsuit against Google. The company has been called to testify because the agreement between Apple and Alphabet is being scrutinized to find out if Google has acted appropriately. Thanks to this, we have finally been able to discover how much Google paid to become the default search engine on Apple devices.
How much did Google pay Apple?
Late last year Apple executives testified that “Google had paid billions of dollars” in its deal to become the primary search engine for iPhone, iPad and Mac.
It was speculated that Google had paid between $18,000 and $20,000 to Apple but until now neither of the two companies had shared specific data on the financial amount invested. Although a Google witness hinted that the firm paid 36% of your income in your search advertising.
Some documents filed in court last Tuesday confirmed for the first time how much Google had paid in its deal with Apple to become the default search engine in Safari.
Initially, Apple allowed Google to be the native search engine for Safari for free. That led to an agreement between the two companies to share search advertising revenue. In May 2021, Google started paying 1 billion a month to be the main search engine.
Later in 2022, Google paid a total of $20 billion to Apple. A multimillion-dollar agreement that offers great benefits to both companies.
Google is the default search engine in Safari. But iPhone and iPad users can change it whenever they want from Settings > Safari > Search. Other alternatives consist of Yahoo, Bing, DuckDuckGo and Ecosia.