Apple Maps (2012)
The biggest failure in the field of services was Apple Mapsan app that was riddled with bugs, with mislabeled locations, incorrect directions, and misinterpretation of the terrain.
As a consequence, the company’s CEO, Tim Cook, had to ask apologize publicly for the state of the app and promised improvements, mentioning some alternatives that led to a boom in other apps on the App Store. Over the years, it appears that the company has learned and has gone substantially improving the app until becoming one true alternative of Google. The alternatives that Cook named the day he acknowledged failure, led to an increase in sales of these apps in the App Store, making that the day of “Cook’s preferences for traveling”
The MacBook Pro (2016)
Perhaps the biggest failure of the Cook stage stage is the Touch Bar and the butterfly keyboard of the MacBook Pro. The first of them, the Touch Bar I substitute the function key bar and that it seemed that there would be a new milestone in the interpretation and the way of working with Macs. However, three years later, it was discontinued due to lack of support by professional apps, andthe price of your repair and the numerous reviews by users for its little added heat.
Along with this, we have to highlight the famous “butterfly keyboard” a revolutionary keyboard, which came to establish a new standard in the Mac notebook industry with less key travel and a different pulse system. However, countless have been mistakes of this keyboard and that, Apple was forced to open a free replacement program and several legal processes where he had to pay the victims.
Air Power (2017-2019)
Along with the presentation of the iPhone X, AirPower was also presented, a revolutionary wireless charging pad that would jointly charge the iPhone, Apple Watch and AirPods, that is, the three main Apple products.
However, after multiple delays and technical issues, Apple canceled the product in 2019. Surely you still save in the retina when Apple’s vice president of hardware and engineering speaking publicly on Twitter that the product was canceled and that Apple would continue working to improve people’s lives. The message from him was a cancellation and disappointment at not being able to launch the product. Dan Riccio’s message was this: “After many efforts, we have come to the conclusion that AirPower will not meet our high standards and have canceled the project”
At this time, Apple was harshly criticized for lack of innovation and one of the best charging bases on the market in the world and at the moment, they have just been canceled due to technical problems. seeing is believing
The problem was not its cancellation, there are hundreds in each multinational company, the problem is that the product even came in the iPhone case explaining how his official was, which surprised his cancellation even more.
iOS 8 (2014)
Many users complain about the performance of iOS 16, however, few users remember the enormous headaches that having this installed caused to users. iOS 8 on your iPhone. Most users reported stability and performance issues on older devices, as well as problems with functions as important as the battery, Wi-Fi and Bluetooth(a feeling worse than when in the first iPhones, depending on how you picked up the phone, you had coverage or not) as well as with frequent failures of the application.
Apple, in a development maneuver, was able to fix many of the problems that presented this equipment, but the leading software company released an operating system with problems, it was a terrible damage to Apple’s reputation.