Spotting fake product reviews on online stores like Amazon can be challenging, but there are three key things to keep in mind to identify fake reviews.
The internet is flooded with reviews of products and services, from a toaster you’ve been considering to buy to the latest TV show you want to start watching. These critical judgments are an essential tool to know if the product you are going to take home meets your needs and expectations.
However, there is an obstacle lurking on the net, and it is fake reviews. So how can you tell when a review is real? For this There are three important points that you should look at to separate the genuine from the false.
excessive praise
When you browse the Internet and enter stores like Amazon, you have surely come across reviews that seem too good to be true. The ones that award five stars with exaggerated praise, but ultimately offer no real details about the product itself.
Herein lies the first indicator of a false opinion, since the authentic ones tend to be more balanced in terms of advantages and disadvantages. It is for this reason that you should pay attention when a review is limited to general statements like “this product is amazing.”
The advice is to look for reviews that show a weighted evaluation of the product, since real reviews often acknowledge the good, but also mention areas where the item could be improved. If the praise is excessive, with minimal details, consider that said opinion is surely false.
misspellings
Another crucial point in deciphering fake reviews online is in the writing. Look for misspellings or unnatural language in a review.
These blemishes could indicate that someone copied information from somewhere else and used an online translator to generate the content.. In this way, the authenticity of a review is reflected in how fluently it communicates about personal experience with the purchased product.
In addition to typos, pay full attention to the tone and content of the review. If it seems like someone is trying too hard to promote the brand, the review may be part of a marketing ploy.
Review history
The last point you should focus on is the history of the person who has commented. See if the user has left reviews on other Internet sites. If you have a history of similar reviews that spans multiple industries and geographies, it could be a sign that this isn’t a real review.
Also, look at the number of reviews the user has written, so if they have a large number in a short period of time, especially if they’re all extremely positive or negative, it’s probably a bot.