Since its launch in September this year, the demand for the iPhone 14 has surprised Apple. The receipt of the latest update has caused the company to ask Foxconn to increase the production of the iPhone 14 Pro by 10%. Y In this success, the Chinese market has had a great responsibility.
According to the market intelligence report of Canalys iPhone shipments grew a “remarkable” 36% in China in the third quarter of this year. The situation is surprising when taking into account that the sales of the rest of the brands fell between 16% and 27%.
Apple’s strategy in China continues to bear fruit
Thanks to this advance, Apple overtook Xiaomi to rank No. 4 as the best-selling smartphone brand in that country. In this regard, Amber Liu, an analyst at Canalys said:
Apple saw remarkable growth in mainland China in the third quarter. Its annual release is highly anticipated by consumers and channels, and strong demand for the iPhone 14 Pro series contributed to Apple’s overall performance.
Even better for those from Cupertino, the premium models of the new series were preferred by usersinstead of the input models, with which the company has increased its average selling price for sales of the new line. Nevertheless, many sales are also due to demand for previous generation models, fueled by deep discountswhich the company rarely does in the rest of the world.
This latest Apple strategy has not gone unnoticed and confirms the decline in the smartphone market. Beginning in July, Apple began posting discounts directly on its website.with a campaign limited to 4 days that offers about 90 dollars discount on various iPhone models.
The truth is that all of Apple’s strategies are working. Canalys says Apple will enjoy massive sales of the iPhone 14 lineup during the holiday seasonwhile the picture will not improve much for most brands.
For now, The only adverse thing for the growth of iPhone sales in China would be the internal limitations to control the resurgence of COVID-19 cases in several Chinese cities, including the headquarters of Foxconn’s main factories.