In any type of business, it is essential to quickly adapt to the needs of users since, otherwise, the company may be forced to close as it cannot find a outlet for its products. The latest example of not knowing how to adapt is found in the storage unit manufacturer Plextor, who has announced its closure.
Plextor was one of the most recognized and important companies in the storage industry with products that offered excellent performance, quality and durability. Taiwan was founded in 1985, so it was about to celebrate 40 years in the market and focused on the manufacturing of SDD, HDD storage products, optical disk reading drives, networking devices and even floppy disks.
Closes with almost 40 years of history
Plextor became part of Kioxia in 2019, along with Lite-On, when it took over the SSD business, the only product it manufactured at that time. Since then, Plextor has struggled to continue offering quality products to meet the needs of the market, however, it has not succeeded.
The arrival of PCIe Gen 4 and PCIe Gen 5 controllers, Plextor did not want adapt them in your products, closing a door that left it far behind with respect to the rest of the SSD manufacturers, so it was a matter of time before Kioxia decided to close the business. Instead, it continued to rely on Marvell, InnoGrit and Silicon controllers, which is why, little by little, it lost the market share it had achieved throughout its long history in the field of storage units.
According to various media outlets from Hong Kong, Kioxia has decided remove it from the market and distribute SSD drives through the Solid State Storage Technology Corporation (SSSTC) brand, which will focus its business on high-performance SSD drives for data centers and large enterprises. If we visit the Plextor website domain, the website automatically redirects us to the SSSTC website.
This movement does not mean that all the products that Plextor offered on the market will stop receiving manufacturer supportsince, according to Kioxia, they will complete the established warranty period, however, no new units will be launched on the market under this brand.
Plextor launched his first SSD on the market in 2009, with the M1 model available in 64 and 128 GB capacities, followed by the M2 model available in 128 and 256 G using the SATA 6 Gbps interface. As of late 2011, the Plextor, M3 and M3 Pro range of SSD drives are available in capacities of 64, 128, 256 and 512 GB using the SATA 3 interface.
Plextor is not the only storage system manufacturer with a long history behind it that disappears from the market. This same case happened with the OCZ company after it was acquired by Toshiba, although in this case, it was not due to a failed implementation as happened to Plextor. What is clear is that this will not be the only company that, by not adapting the most popular and used standards, is forced to close its doors.