For the first time, Amazon held a second Prime Day event this year, a rather surprising move, but one that was beneficial for sales of some items that were targeted by promotions. One of the most successful products during those 48 hours of Prime Day was… the MacBook Air M1. Apple’s recent laptop surprised Amazon, which saw sales explode, albeit with a timid reduction.
The MacBook Air M1 is the king of this Prime Day
We know there is a gigantic demand for Apple’s MacBook Air and MacBook Pro, however, if Apple fails to dominate the industry vis-à-vis its competitors, it is mainly because of the price list who was chosen. The main reason for last minute cancellations at the time of purchase is related to the price, investing more than 1500€ or even more than 2500€ in a new MacBook is not within everyone’s reach, especially in times of crisis. ‘inflation !
As a result, whenever a promotion is offered on a MacBook, consumers quickly seize the opportunity to grab a bargain and get a discount of 100, 200 or 300€ on the official price of Apple.
Amazon France has declared the MacBook Air M1 to be among the Bestsellers of the second Prime Day of 2022, it is a great victory for Apple which proves once again that its Macs are still of as much interest, but also for Amazon which receives a nice sum of money with each sale of the MacBook Air M1.
See MacBook Air price on Amazon.
In a press release, Amazon France announced:
Amazon kicked off the holiday celebrations earlier than ever during Prime Exclusive Flash Sales. Prime members around the world purchased items in toys, home, beauty and personal care, apparel and electronics. Top sellers include the MacVook Air M1, the Peloton bike, Bose headphones and headphones, Casper pillows and mattress toppers, and Shark hair dryers, vacuums and air purifiers. Prime members also enjoyed deals from must-have brands like Apple, Drybar and Laneige, as well as Amazon devices.
Frédéric Duval, general manager of Amazon France took the opportunity to congratulate also the employees, sellers and partners who have all been mobilized during this period to ensure that deliveries are made on time and that Amazon customers are satisfied with their orders.
We know that our employees, vendors, and sales partners show incredible dedication to providing an exceptional experience during the holiday season, and we are grateful for their continued commitment to serving customers during this time if special.
The end-of-year holiday season is coming monstrous for Apple, with the sales of the MacBook Air and MacBook Pro which are in very good shape, the imminent arrival of new iPad Pro and the iPhone 14 Pro which shine all over the world, the Cupertino company will probably produce a new record quarter!
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