The latest software update on Amazon Fire TV devices, far from improving the user experience, has unleashed a wave of discontent. Users complain on social networks.
This Amazon Fire TV update, specifically aimed at models manufactured since 2016has introduced a series of changes that have negatively impacted users' daily interaction with their devices.
Amazon Fire TV, known for its efficiency and ease of use, has now been the focus of criticism due to the inclusion of invasive ads in its interface.
Users, when searching for content or simply starting their device, encounter advertisements surrounding the search bar and appearing in the main carousel, a significant alteration to the usual browsing experience.
Beyond this, ads now play automatically when you turn on the Fire TV, replacing the traditional home screen. This practice, reported by The Sunhas irritated many users who are forced to act quickly to avoid the playback of these ads.
According to observations, if you do not intervene within a few seconds, the user is trapped in a cycle of unwanted advertising. Something very annoying for those who are using the device.
Amazon has tried to calm the spirits of Amazon Fire TV users without success
In its defense, Amazon has issued a statement emphasizing its commitment to an immersive experience that allows users to enjoy and discover new content. However, This statement appears to have done little to calm tempers.
The general perception is that The update has turned what was a home entertainment enjoyment into an experience plagued by ad interruptions.
The reactions of users have not been long in coming. On platforms like reddit, comments of frustration and discontent have been shared. One user expressed his disappointment by saying that Amazon would no longer receive his money for a Fire TV. Another pointed out how quickly ads must be closed, which has become an annoying and recurring task.
Some users have found ways to mitigate the impact of these adsdisabling autoplay and customizing thems. However, this solution does not address the root of the problem: the intrusion of advertising into what was previously a seamless and seamless user experience.
This change in Amazon's policy comes after the announcement of the inclusion of “limited” ads in Prime content. It certainly represents a significant shift in the company's strategy and raises questions about the future of the streaming experience.
The nightmare for Amazon Fire TV users seems to have begunand only time will tell if Amazon will listen to the voices of its customers or continue down this new and controversial path.