Tim Cook, CEO of Apple since 2011, took over from one of the most influential people of the 21st century, completely changing the way we interact with technology and be part of it. Since his arrival at the top echelon of Apple, the company has been completely transformed, going from being a technology sales company to a technology and services company. This gentleman, obsessed with work, has a hard time focused on his work goals, a lonely and different life. Let’s find out its details.
Iron discipline of the American dream
Tom Cook comes from a working American family, without many resources, but who, from an early age, showed a great desire for constant work and knowledge, which led him to obtain a scholarship at the institute to go to college. Auburn University. In 1998, Steve Jobs signed him for Apple and from there he has remained with the company until today.
Along with his work, he is a great fan of physical exercise, but since he can’t leave his job, he gets up every day at five in the morning to play sports and plan your cycling routes.
This rigor, in his day-to-day, means that first thing in the morning, he analyzes all the results of the global salesas well as weekly meetings with the sales and finance teammeetings that last until late at night.
Hence, the so-called “dates with Tim” They are very tough meetings and are largely reminiscent of the methodology that Steve Jobs implemented in his day, even going as far as detail, always asking about the mistakes that are made and not about the successes and good results.
Also, Tim Cook study the competitionand shows great care when presenting a new company product, above all, in segment diversification, analyzing the results in the field of sales that you will get this product with the aim of not making it a black spot in Apple’s sales history.
Tim Cook predicted the success of Apple TV or Apple Arcade, because, he affirmed “They are products that they do not offer to the competition and that reinforce the ecosystem of the company. Therefore, if you have a billion users, people will slowly acquire them.” This statement is from 2020, when Apple TV or Apple Arcade started with great doubts. Three years later, no one doubts the success of both platforms.
little personal life
Tim Cook’s unique commitment to Apple has led him to virtually have no life outside of it, even stating that his position as CEO of Apple has led him to be one of the positions loneliest in the world.
Proof of this is that on Thanksgiving Day, he went to visit a hotel to get a good massage as a result of the stress that has led to work so long in the company due to the launch of the latest Apple iPhone.