Worldwide, the metaverse is an industry that will generate a business of 21 billion dollars in the next 8 years, with year-on-year growth of between 30 and 50 percent until 2026, the year in which it will move up to 5 thousand 351 million dollars , according to estimates by Constellation Research.
This millionaire sum will be generated by various sectors where video games, communications, leisure and entertainment will be the ones that give the greatest impetus to this new way of understanding the world.
Does the metaverse take over music festivals?
The use of technology is far from being something foreign to the world of entertainment, recreation and leisure.
In the past few years, we’ve seen hundreds of music festivals adopt various technologies to streamline processes and improve the experience for attendees.
From contactless payments, one-click registration and QR code location systems, they have become functional, useful and, on more than one occasion, necessary companions at major music events.
However, the technological evolution itself requires taking the next step both. And it is that today the technology understood from the festivals has something more to do with avoiding queues or even reducing certain costs for attendees.
In reality, it is a setting that puts at the center the need to maximize the experience that events as recognized as Tecate Pa’l Norte naturally deliver in each edition.
The Tecaverse arrives at Tecate Pa’l Norte
This has been just the bet made by the aforementioned festival for its 2022 edition, which with the intention of offering unique experiences for its attendees aligned with the latest technology, puts the Tecaverse on the table.
Available since March 21, we are talking about an experience that will undoubtedly take it to a new level, the experience lived in one of the largest and most recognized festivals in the country, which can now be lived in a different way, from a smartphone, a computer or inside a booth at the event.
The Tecaverse is a clear example of the potential that the metaverse offers to take the experience of music festivals to another level.
What to do in the Tecaverse?
Tecaverse attendees of legal age can play to obtain “Eagle Points”, a kind of digital currency that can be exchanged in Tecate Code, find out more information here (codigotecate.com) or visit the stand within the Tecate Pa’l festival North that is celebrated on April 1 and 2 to receive a surprise.
To start playing, Tecaverse participants must customize their own avatar and go on an adventure inside a virtual bar to find all the treasure chests in a given time. This will give you the opportunity to earn the experience of pouring yourself a beer in this unique metaverse.
“At Heineken Mexico we are characterized by the innovative spirit of our brands. Today, Tecate is one of the first beers in Mexico to set foot in the metaverse and bring the world of NFTs closer to the audience in conjunction with Apodaca Group, one of our partners in the country, with whom we will elevate Tecate Pa’l Norte to a physical and digital experience with special benefits for attendees and enthusiasts of our beer, music and technology,” said Darío Tarulla, Vice President of Marketing for Heineken Mexico.
In this way, the Tecaverse is the best example of what the metaverse proposes to elevate the experience around events as unique as Tecate Pa’l Norte.
This festival today stands as a pioneer in our country in the adoption of these technologies and the question to be resolved is whether this will be the only major festival to do so. Probably not, but now it is one of the first to offer this pleasant and exceptional experience.