Apple and Samsung are definitely unbeatable at the top of the rankings of best smartphone sellers, and this is also the case for the top 10 best-selling phones last year. With an undeniable advantage for the iPhone.
The appeal and popularity of the iPhone continues unabated. Better: they strengthened last year, according to the score produced by Counterpoint. It’s quite simple, the 7 best-selling smartphones in 2023 are… iPhones! The entire range is included, with the exception of the iPhone SE and the Plus models. Samsung places three models at the back of the pack. No other brand is present in the lot.
Samsung saves the furniture
Over the last year as a whole, the iPhone 14 represented 3.9% of global sales, followed by the iPhone 14 Pro Max (2.8%) and the iPhone 14 Pro (2.4%). %). The iPhone 15 range, launched at the very end of the third quarter, still manages to weigh heavily in the annual ranking. The iPhone 13, which is not the first freshness, comes in an excellent 4th place.
This model recorded double-digit growth in sales last year, thanks in particular to the Japanese and Indian markets. If Apple manages to place its most high-end smartphones among the best sellers, this is not the case for Samsung which must be content with placing the Galaxy A in the last positions.
The combined market share of these ten smartphones reached 20% of total sales – a record in this area -, or 1 point more than in 2022. The iPhone 14 accounted for 19% of total sales of iPhone in 2023 is much less than the iPhone 13 the previous year (28%). As the new features brought to the iPhone 14 were not spectacular, many buyers jumped on the Pro models, despite much higher prices.
And for this year then? In a 2024 sales projection, Counterpoint expects a greater variety of models, with the appearance of Chinese manufacturers in the top 10. Furthermore, this future ranking could only include 5G smartphones (the Galaxy A04e and A14 4G, in 9th and 10th place this year, are LTE models and they are expected to be absent in 2024).
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Source :
Counterpoint