The iPhone 15 has failed to surpass the popularity of the iPhone 14 during the first quarter of the year!
The most recent report published by the consumer trends research firm CIRP It has to do with the adoption of the iPhone 15. So far in 2024, the newest family of the latest iPhone represents the low sales of the last six years. The panorama represents a setback that perhaps those with the bitten apple did not expect, especially after ending the year 2023 as the brand with the largest smartphone market share in the world.
The report has focused on evaluating What are the most popular iPhone models in the United States during the first quarter of 2024 and how the iPhone 15 line is being adopted compared to iPhone 14 and earlier devices.
The five best-selling iPhones
The study covering the US market preference in the first quarter of 2024 has revealed what new iPhone customers have been choosing. Thus The acquisition percentage of iPhone models was as follows:
- iPhone 15 Pro and Pro Max: 22% and 23% of the total share of iPhones sold, respectively (45% combined).
- The iPhone 15 Plus: 9% of the share of iPhones sold
- The iPhone 15 and 14: both with a share of 14% (28% combined) appear in third position.
The iPhone 15 is not as popular as the iPhone 14
Although sales of the iPhone 15 Pro and Pro Max for the first quarter of 2024 equaled those of the iPhone 14 Pro and Pro Max in the first quarter of 2023, The overall mix of iPhone 15 devices was lower, with a 68% share of total iPhone sales. While last year The iPhone 14 family had a 75% share during the first quarter.
According to CIRP representatives, this trend is due to the following causes:
We see this as a continuation of a trend from recent quarters, as current lower-priced models give up some of their share to older models. The once-flagship, now-entry-level iPhone 15 is no longer the cutting-edge option, as the Pro and Pro Max models take on that role.
Will the iPhone 16 improve the marketing of the device?
Apple has another chance to reverse the trend. With the launch of the iPhone 16, Apple may be able to meet user needs and expectations with innovative features and improvements. This launch could mark a turning point for the company, attracting a customer base eager to adopt the latest technologies and functionalities.
This 2024, Apple is expected to present four models of the iPhone 16 with design changes and other very important improvements. One of them is the promise of debuting exclusive AI functions.
In addition, all four iPhone 16 models could include an A18 chip and a new button which will be another reason for purchase, especially for those who use the iPhone camera the most.