TikTok is adopting a new tool to better identify content created using artificial intelligence on the social network. It is added to the one he already uses for the sake of transparency.
Since the massive rise of generative artificial intelligence tools, it has never been easier to create realistic photos, images, sounds or videos. This is not necessarily a problem in itself, but it becomes one when the creation is presented as true. Certainly, it is theoretically possible to recognize certain AI content with the naked eye, except that it is not always obvious. And when they are disseminated on a large scale via social networksthe impact can be enormous.
On TikTok for example, fake news from AI is increasingly present. Aware that this technology “offers incredible creative opportunities, but can confuse or mislead viewers […]”, the Chinese platform launched last year a identification system clear for all content made with the artificial intelligence tools it offers. However, that doesn’t stop anyone from uploading an AI video created with, say, OpenAI’s Sora and not specifying anything. This point will change.
TikTok will allow you to easily distinguish content created using artificial intelligence
TikTok announces the automatic implementation of a specific symbol: Content Credentials (cr) developed by Coalition for Content Provenance and Authenticity (CP2A). It is perhaps not unknown to you, it is the one that Adobe unveiled last year with the objective of making it a universal label. Microsoft has already adopted it for example. This system adds metadata to content, which are used to recognize and clearly identify those created by artificial intelligence.
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The “cr” logo is affixed to images and videos from now on, while audio-only content will benefit from it.Soon“, without further details. TikTok, still threatened with being banned from the United States, wishes to be as transparent as possible in the same way as Facebook, Instagram or Google. Everyone has their own way of identifying AI-generated content, but the Chinese social network is the first video sharing platform to implement CP2A technology.