The main objective of this new product is to increase sales and increase the visibility of ads through three types of formats that can be combined.
These formats include: video shopping ads, catalog listing ads, and live shopping ads.
What will these new shopping ad formats allow you to do on TikTok?
With respect to video shopping ads, TikTok It will allow one or more products to be highlighted with the incorporation of an optimized strategy in ad delivery and intelligent segmentation to increase the impact of the campaigns.
Now, the discovery of the products will be easier for platform users because the videos will be placed on the page “For you”.
Essentially, TikTok will take care of putting video shopping ads in front of users who are most likely to buy the products.
Please note that these video shopping ads will only be available to a select group of advertisers globally.
On the other hand, catalog listing ads of TikTok They will allow advertisers to scale their products through the platform to reach more buyers.
The idea is that buyers can promote your products beyond the page “For you” to also include them on other shopping sites such as «Recommended Products» either “Related products”.
In the case of catalog listing adsbeta testing will only be available in the United States.
While the live shopping adswill allow advertisers to direct users of the page “For you” to your live shopping events.
Regarding the benefits of this format, TikTok mentioned:
“LIVE shopping ads increase traffic to your event and are designed to put your products in front of shoppers who are most likely to buy”
Finally, the tests for live shopping ads They will only be available in the UK, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, and with US permitted accounts.