Tim Cook has explained that AI is “enormous”, but warned that there are “a number of problems that need to be resolved” hinting at a criticism of companies like Google or Microsoft and refusing to say how Apple will incorporate the latest technologies into its products.
Responding to a reporter’s question during the company’s earnings call on Thursday, Apple CEO Tim Cook, He wanted to give his opinion on artificial intelligence and its current revolution.
With big companies like Google or Microsoft leading the race to integrate AI into their products and services, it seems that Tim Cook has a lot to say about it that may not sit well with his competition.
“I think it’s very important to be deliberate and thoughtful about how to approach these things”Cook said. “There are a number of issues that need to be worked out…in a number of different places, but the potential is certainly very interesting.”.
He went on to explain how Apple had already integrated artificial intelligence and machine learning into its own products, including fall detection and accident detection features in the Apple Watch and iPhone, but His statements do not end here and he has left one last bullet for last. “We believe that AI is huge and we will continue to weave it into our products in a very thoughtful way”Add.
Tim Cook is clear: you have to wait and be thoughtful with the integration of AI
It is true that these statements can remain a simple opinion but it seems that Tim Cook has something to add with respect to the rest of the companies that “run” towards AI. While Apple was one of the first major tech companies to implement AI, it hasn’t moved as aggressively as companies like Amazon, Google, or Microsoft.
These latest comments from Cook can be interpreted as criticism of these companies, which have rushed to integrate generative AI into their search products, with its consequent failures and potential pitfalls.
Add to this that Apple has an absolutely huge platform on which it could implement generative AI, including products from hardware like the iPhone, which comes with the AI-based virtual assistant Siri, as well as software like Safari and Maps.
However, it seems that Tim Cook and Apple prefer to calm that desire and not follow the same path as the competition. Here the real intentions of this and if you prefer to wait for your implementation to be really effective and therefore criticize the rest or if the reality is that your technology is not up to the task.
Just remember the great problems that surround the company and its new functions for iPhone and Apple Watch, such as fall detection and collision detection. When activated, these features are designed to automatically call emergency services if activated, but they have left a lot to be desired.
Beyond Apple’s Siri voice assistant, the company doesn’t offer any AI-focused consumer-facing apps or services. AND it’s unlikely to launch a chatbot competitor anytime soon.
It is really strange that Apple, with all the potential it has, has preferred to stay in the background. During the call, Cook declined to specify plans to implement the AI, nor did he mention artificial intelligence tools from other companies, such as Google’s Bard and OpenAI’s ChatGPT, by name.
As for the phrase “There are a number of problems that need to be resolved,” it seems quite obvious that he is referring to the recent ban on ChatGPT in Italy due to the low protection of user data and the lack of a mechanism to prevent minors from using this tool.