From time to time, Apple holds meetings with shareholders so that they know how things are going at the company. Looking to the future, and the direction it is going to take, artificial intelligence is an indivisible part. There is a lot of speculation about all the new artificial intelligence functions that iOS 18 is going to incorporate. In fact, if we pay attention to what we have been able to see in iOS 17, this has already begun to rear its head. And the CEO himself, Tim Cook, has released a brief, concise and clear message regarding what the next version of the operating system will be.
Apple will break new ground in generative AI this year
With the rhetoric that characterizes the manager, he has been sober, but with a very important message: «Apple will open a new path» (to break new ground, literally). As explained by the English-speaking news outlet 9to5Mac, “this is the second announcement of big news about AI.”
Some of the issues that have been raised with Cook are also made known. In this type of meeting, it is common for managers to answer questions or concerns from shareholders. This time, it was about whether the CEO “really believes that Apple will make a move in the field of AI after they have remained silent until now. Or if it simply means that Apple is breaking new ground in its own AI technologies, this very year.
It must be taken into account that, although artificial intelligence is a type of technology that can be applied in very different ways, it is not the same as Apple developing its own advances, rather than making a difference in the industry.
The other side of the meeting
The role of artificial intelligence in the last shareholder meeting has played an important role, beyond Tim Cook. A proposal launched by the shareholders has also been made known and, however, has not been successful.
The use of artificial intelligence, at the moment we find ourselves, is not without risks, since it is a type of technology that we need to fully master, to control it appropriately. Apparently, “Apple investors reject request for a report on the company’s use of AI«, they point out from Bloomberg.
And why was it voted against? From Appleinsider they explain that “the proposal was too broad and with potential to reveal strategic plans that could harm competitive position from Apple”. To this, they add that the company’s defense, in order to provide ethical, fair and regulated use of AI, is already present, thanks to the reports and resources that the company itself publishes, regarding artificial intelligence and machine learning.