Every year, Apple does everything to promote iPhones that have the “Pro” label, the company offers features that you don’t find on non-Pro iPhones. This strategy is purely commercial, as iPhone Pros have a better profit margin than other iPhones. According to analyst Ming-Chi Kuo, things could go even further in 2023 with the iPhone 15!
What if Apple now took care of differentiating the iPhone 15 Pro and iPhone 15 Pro Max?
According to recent information obtained by Ming-Chi Kuo, the 6.7-inch iPhone 14 Pro Max has been subject to a strong demand, which could prompt Apple to further distinguish the next-gen iPhone 15 Pro and Pro Max. In an attempt to sell more units of the larger and more expensive iPhone 15 Pro Max, Apple may include some features unique.
With this new approach, Apple could encourage consumers to choose the iPhone 14 Pro Max for its large screen (which is already the case), but also for its functionalities and characteristics that it will have in exclusivity. This could allow to attract easier for consumers who hesitate each year between the two Pro models. At present, when we see that the only difference between the iPhone 14 Pro and the iPhone 14 Pro Max is the screen size, we imagine that this must not be easy for Apple sellers Store to find arguments for customers choose the Pro Max model.
This statement from Kuo joins what Mark Gurman had suggested a short time ago, the Bloomberg journalist explained that the iPhone 15 Pro Max would have notable differences compared to the iPhone 15 Pro. According to Gurman, the iPhone 15 Pro Max could also be called iPhone 15 Ultraa name that Apple has recently used in its Apple Watch range.
To put it simply, significant changes could take place with the iPhone 15 range, both on the name of the devices, but also on the commercial strategy operated by Apple.
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iPhone 14 Pro Max accounts for about 60% of the total order increase of Pro models, benefiting iPhone ASP/product mix for 4Q22.— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) September 28, 2022
A week ago, Apple asked its suppliers to switch from manufacturing the iPhone 14 to producing the iPhone 14 Pro in order to meet the request increased for iPhone 14 Pro models. Kuo says interest in Apple’s iPhone 14 and iPhone 14 Plus has been “clearly low”.
In a way, this is good news for Apple, because the iPhones that have the greatest financial value shade to those with a slightly more accessible price. It’s the dream of any smartphone manufacturer!