The arrival of Elon Musk as CEO of Twitter has generated significant changes in the company, including a restructuring in which hundreds of workers from all areas have been laid off, including the public relations department in charge of speaking with the world press.
Due to this, currently all emails that are sent to the official Twitter press account «[email protected]”, regardless of the reason, generate the “poop” or “poop” emoji as an automatic response without any additional information from the sender.
This message in response to all the emails received in the official press email on Twitter was announced through a brief statement published on the official Twitter account: «[email protected] now generates automatic responses with the poop emoji.”
This measure has caused controversy among users and the press, who consider that this type of automatic response is unprofessional and damages the company’s image. However, others see this as a sample of the personality and unique style of Elon Musk, who has proven to be an innovative and disruptive leader in the business world.
In any case, it remains to be seen how Twitter’s public relations strategy will evolve under Musk’s direction and if this measure will be permanent or if other measures will be taken to improve communication with the press and users in general.