Instagram is one of the leading photo-based social media platforms, but it does much more than keep you up to date on what your friends or family are posting. Many users, including influencers, companies and entrepreneurs, also use the social network owned by Facebook, such as a tool to spread your brand or product. As you consider using Instagram for your business, ensure you set up your business’s legal foundation properly. Taking a look at some LegalZoom alternatives could help you find an affordable and reliable entity formation service to streamline this process.
So if you want to use Instagram for any type of marketing action, you must have a business account on the platform. Therefore, in this article, we will help you by telling you everything you need to know about Instagram business accounts and how they work.
What is an Instagram business account?
An Instagram business account is the Instagram version of a Facebook page. It tells Instagram that you are using the platform for some type of marketing (even if it is not for a conventional business) and allows you to access a series of functions that personal profiles do not have, for example:
- The capacity of boost posts.
- You can add links to your Stories, as long as you have at least 10,000 followers.
- Get features like Shoppable listings, which let you sell directly from your posts from Instagram
- The possibility of add accounts as partners of brand that they can publish in your name or that of your business.
- possible options of check.
- Clickable CTAs to take you to people to your website, book appointments in the app and much more.
The benefits that come with an Instagram business account are essential if you want to market your brand successfully and track the impact of your campaigns.
How to create or convert to a business account
To get your business account on Instagram, you can either create a new account or convert a personal profile to a business account. If you already have an Instagram account with some momentum and you want to turn it into a commercial one, you just have to enter the Settings menu and scroll down until you see the option Switch to a business profile. You’ll then be prompted to link to a Facebook Page or create a new one if you don’t already have one.
If you decide to sign up for a business account, you must select the option Sign up for a business profile. Here, you will be asked to link to your current Facebook page and provide your contact information, including name and phone number. This will create a business profile separate from your personal one. Next, you will need to confirm your email and phone number.
statistics will not be immediately available even on posts several days or weeks old, but they will likely be available within a week of switching to a business account.
How to set up your Instagram business account without dying trying
As you might imagine, setting up a business account will be a bit different than a personal account. The first thing you need to do is make sure your profile picture, bio, and links represent your business well and be informative enough.
Another thing you should try is put action buttons in your account. You can add information to your profile, like your phone or email, and make it easily accessible through these buttons, so people can get in touch with you quickly. Create a Linktree link and put it on your profile, to add additional buttons that are not supported by Instagram and also link to your other social networks.
None of this is a surefire way to become a world-renowned brand in a matter of days. This will really need more dedication and effort. But it’s definitely a good way to start from scratch or kick things up a notch if you’re already established.