- Yesterday at 22:12
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- Alexandre Godard
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YouTube has officially announced that it is permanently stopping its Youtube Originals service. A success that never happened despite several years of testing. The main director will also leave her post at the beginning of March.
Bye Bye YouTube Originals
YouTube is a world-famous and above all one-of-a-kind platform. If there is fierce competition in all other areas, YouTube has managed to crush everything in its path to such an extent that its system is not taken up anywhere else as it is impossible to return to its height.
But like any self-respecting successful company, YouTube (Google) has decided in recent years to “innovate” and offer new consumption styles. Beyond the Shorts which for once take up a concept that can be found almost everywhere, the creation of YoutubeOriginals had at the base a rather enticing side.
The objective was clear, to compete with Netflix & co by creating original content that would be free for YouTube Premium subscribers, in addition to the removal of advertisements and other advantages. An idea that was great at first and that seemed feasible from a financial point of view given the means of the platform, but in the end, it will not be.
As announced by Robert Kyncl, commercial director of YouTube, the platform stops its investments in original programs (YouTube Originals) after almost five years of existence. With a few exceptions, YouTube will no longer fund projects to put its name on. Of course, those with a current contract will not be affected.
The idea therefore did not have the success initially hoped for despite the good intentions of the teams in charge of the project. To close this chapter, note the departure of Susanne Daniels, YouTube Originals executive who will step down on March 1, 2022.
An update on YouTube Originals: pic.twitter.com/PixhgZ2yhU
—Robert Kyncl (@rkyncl) January 18, 2022
Finally, after reflection, it is true that in everyday life it rarely happens that someone around you or a colleague recommends a YouTube Originals program to you. As you know, if a project that is well known worldwide is rarely mentioned in your daily life, it’s because it’s not that popular. It only remains to be seen what will be the next big project for YouTube.