During an interview, the boss of the MLS affirmed that the partnership with Apple had exceeded all his expectations, thus proving its immense success. He stressed that this collaboration with Apple greatly simplifies things and guarantees exceptional quality of match broadcasting.
A partnership that satisfies everyone
Since the start of their partnership in 2023, Apple and Major League Soccer (MLS) have recorded higher-than-expected audiences. Don Garber, commissioner of MLS, attributes this success to Apple’s technological expertise and the Lionel Messi effect, which captured global attention.
Garber also promised increased transparency regarding viewing figures, although they are still partially disclosed. While MLS attracts a younger and international spectator base, this Saturday’s final between LA Galaxy and New York Red Bulls will be a first element of confirmation, although Lionel Messi’s Inter Miami is absent from this big meeting. YOU.
We have more subscribers than we and Apple thought. We have more people watching our games.
At some point there will be more transparency. We have the ability to have technological and multi-stream experiences, things that we wouldn’t have been able to do with linear, maybe even with other streaming services.
So when you can partner with a company like Apple, you have the opportunity to solve problems and build towards a better future.
During an interview with CNBCthe MLS boss admitted that the Messi effect played a considerable role. Not forgetting other former FC Barcelona players like Luis Suárez, Jordi Alba, Sergio Busquets, as well as Javier Mascherano who recently joined the team as coach. Iconic names who have dominated European football over the past decade and who, despite ending their careers at the highest level, continue to attract many viewers.
The partnership between Apple and Major League Soccer (MLS) is a historic 10-year agreement that extends through 2033. All MLS matches are available to stream exclusively through the Apple TV app, with no local restrictions, allowing fans around the world to watch every match online.
Apple’s MLS Season Pass is available in France at a price of 13.99 euros per month or 88 euros per year. For Apple TV+ subscribers, the pass is offered at a reduced rate of 11.99 euros per month or 69 euros per year.
