After the controversy with Epic Games and other companies, Apple could be considering Reduce your store commissions For developers, thus avoiding that they use an external payment method, or simply leave the app store for how abusive ones are.
And we are not talking about a small percentage, but of very high values, hence when we are going to acquire something from our iPhone, which we also have on PC, as a Twitch subscription, for example, we see how it is much more expensive on the mobile, and not because of the platform, but of Apple.
Apple reconside your developer rates
Apple would be proposing to lower the commissions it charges in the App Store, according to Mark Gurman. This possible decision comes after a court in the United States declared the 27% commission that Apple applied to developers who chose to offer external payment methods. Given this, several important companies have already begun to implement their own payment catwalks, thus avoiding Apple's rates, which has made the company alarms jump, because if this continues like this, they would lose more than they win with it.
Everything points to a Reduction in current commissions from 15% to 30%a way to keep developers within Apple's ecosystem. In addition, it is likely that the company reinforces its usual discourse on privacy and security as an argument so as not to lose control of the platform, getting “fear” to users, indicating that, from its store, it is all safer, and that they will not cheat you, something that they cannot ensure, in the same way, external platforms.
To all this are added regulations in Europe, where the Digital Markets Law forces Apple to allow alternative application stores and other payment systems on its devices. That is, they do not let Apple do what you want, and it is what has led companies to this point.
In summary, Apple will be forced to reduce commissions to developers If you do not want everyone to end up using external payment platforms and catwalks, thus avoiding not only a small commission, but any complete, which would be counterproductive.
For now there is no official announcement, and they will be evaluating the fair amount to continue winning as much as possible, and avoid this, so we will soon see it.
This will benefit not only companies, but users, since, as we said, a simple Twitch subscription is more expensive on iPhone because of this. If they lower it, we will see it also applied, and it will cost us less to acquire anything through Apple Pay, while the developer takes the same, or more than before. The only injured would be Apple, although this makes more people use their method, in the end they will compensate on that side, and will not notice the losses, which would be great if they all leave their platform.
