To this is added a lack of transparency that is damaging the image of the company. We tell you what Tim Cook's boys can do to end this crisis.
What's happening with Apple and Siri
The controversy exploded when Apple had to admit that several of the functions announced for Siri They will not arrive within the expected period. The company has limited itself to saying that “it will take longer than expected”, without offering a clear explanation or a new release date.
Among the delayed functions are some of the most anticipated improvements to make Siri really usefulsuch as the ability to understand the user's personal context, integration with the screen to perform contextual actions and the possibility of executing tasks within applications. These characteristics were presented as Apple's great commitment to compete with the advances in artificial intelligence of Google and Openai, but now they are in Limbo, which is giving rise to important criticisms that come from all directions.
Apple's credibility coup has been so strong that the company even eliminated an advertisement from the iPhone 16 where these functions were promoted, in addition to discreetly adding a mention in which they took away responsibilities on their website. This did nothing but feed the outrage, making even influential voices of the sector to accuse Apple of selling smoke and promoting characteristics that are not a reality so far.
For more inri, there is no guarantees that these improvements arrive with iOS 19. Apple has not given clear signs about whether these functions will be ready for the next great update of the operating system or if users will have to wait even more. In this context, Siri's public perception has ceased to be disappointing to become one of the company's greatest scandals.
However, Apple still has an opportunity to mitigate the damage and recover the confidence of its followers. The greatest reproach made to the company is to have presented a vision of Siri based on functions that have not yet arrived, but according to a Bloomberg report, reality could be a bit more complex.
Apple: Here are the solution
Internally, Apple acknowledges that technology is in an advanced state, but that the level of reliability necessary to be launched is not yet reached. According to the report, Siri's new functions They work correctly in a range of 67% to 80% of the occasions. That is, they are not a simple experiment without a real basis, but characteristics that exist, but that fail too often to be considered ready.
This is where Apple has a margin to react and stop hiding and show the Current state of Siri. Apple should offer honest demonstrations, showing how functions work in most cases, but also what they fail and what improvements are being made.
The damage is already done, and the only way to recover credibility is to be transparent and demonstrate that the improvements in Siri are not a lie, but are in the process of improvement.
If Apple remains silent and delays these functions indefinitely, Siri's crisis could become a long -term reputation problem. But if the company acts with transparency and demonstrates that it is really working on a revolutionary product, it could change the narrative and recover the public's confidence. Time runs, and the decision is in the hands of Apple.
