Although we all know that The iPhone are one of the best -selling phones in the worlduntil now they had not been able to lead a quarter in sales, all due to a key factor, the price, since, although many people want this brand, it is not the most economical, and therefore, it is complicated that it is the best selling.
People opted a lot for Samsung, due to their wide variety of models, ranges, and prices, so Apple had difficult to achieve this title, however, during the last quarter, the thing has changed, and they have achieved it for the first time, due to different reasons that we will see now.
Samsung loses the best -selling brand
Apple achieved a historical milestone in the first quarter of 2025 by first leading the global smartphones sales during that period, according to Counterpoint Research data.
But what is this change of position in the ranking? Well, one of the reasons for this achievement, by Apple, was Thanks to the success of the iPhone 16Eespecially in markets such as Japan and India, an economic telephone that has increased sales of iPhone models at an era where it was quite complicated that happened, because the launch of the previous ones is produced in September, that being the best quarter of the company.
While Samsung had a slow start due to the late launch of the S25 series, its sales showed a resurgence after the launch of the S25 flagship and the new devices of the series A. Samsung's sales grew in two digits in March.
This means that, achievement, is not something that has been achieved due to a worse performance of its competitors, but to a great job by Apple for it, achieving a market share of 19%thus surpassing Samsung that would stay second with 18%, very close to Tim Cook, who step on the accelerator and leave us the doubt of whether it will be something specific, or will keep this position for more months.
It is true that, formerly, Apple was characterized by selling very expensive phones, without cheaper alternatives, while Samsung and other brands had much cheaper mobiles, which made their sales stand out more. Today, the thing changes. On the one hand, Apple is no longer expensive, at least compared to Samsung, Xiaomi, OnePlus, or any other company, as they have even more expensive phones than the iPhone, leaving aside that exclusivity of Apple by the premium range.
In addition, the exit, as we said, of the iPhone 16E, as well as the price of other devices such as the normal 16, make many people allow this model, increasing sales of the mid-high range market, something that, years ago, had a larger gap, due to the lower possibilities, in terms of price, for it.
And you, are you from iPhone or Samsung? Have you recently changed brand? Leave us a comment on why you think Apple has surpassed the rest.
