Apple seems to be preparing a new blow to the table with the iPhone 17E, a model that would follow the path of the recent iPhone 16E and that could mark the beginning of a new strategy for the company.
There will be an iPhone “e” every year
According to a Consumer Intelligence Research Partners report, the idea of a more affordable economic model will not be something specific this year, but Apple plans to launch a new device of this line annually. In this way, the next generation, The 17E iPhone would arrive in February 2026. This strategy resembles Google's with its Pixel “A” models, which arrive months after the launch of its premium ranges.
Rumors about the iPhone 17E have intensified after Chinese filter Fixed Focus Digital claimed to have detected references to the device in Apple's production chain in China. This same filter was the first to mention the existence of the iPhone 16E in December, when Apple was still thought to simply launch a new model under the denomination, so it is information to take into account.
The arrival of the iPhone 17E could translate into a new way of renewing Apple's catalog without resorting to more predictable strategies, such as the simple launch of new colors in the middle of the cycle. In addition, establishing a clear periodicity for affordable models would help consumers better plan their purchases, thus avoiding the uncertainty that has characterized the iPhone series in the past. Therefore, users will know that at the beginning of each year Apple will launch an economic device and may decide whether or not they wait for it.
Is it worth the iPhone 16E?
However, the success of the iPhone 17E will depend largely on how the iPhone 16E works in sales. If the current model fails to capture enough interest, the “E” range could run the same fate as the failed “Mini” series, which Apple eliminated after two generations due to low sales. Something similar could happen with the “Plus” models, which according to some rumors, will disappear in the next generation of iPhone 17, in favor of the New iPhone 17 Air.
The 16E iPhone, which is already on sale, incorporates a 6.1 -inch OLED screen with Notch, Face ID, the A18 chip, Compatibility with Apple IntelligenceUSB-C port, action button and a single back camera of 48 megapixels with 2x optical zoom. In addition, it is the first iPhone to include the 5G C1 modem designed by Apple, a key movement in the company's independence regarding Qualcomm.
If Apple maintains your plan to launch an iPhone “E” every year, we could be facing an important change in its market strategy. Everything will depend on how the public receives this new proposal.
