Apple is characterized by having a Good post -sales supporthowever, on many occasions it is not necessary to contact a human to solve a simple doubt, saving us, and avoiding having to check customer service schedules.
That is why, like many other companies, they are beginning to implement in their services, so, although in evidence, they have launched, in the United States, as the first country, an intelligent chat that will answer you without a person having to attend you.
Smart support chat
Apple has begun to try a new support assistant with generative artificial intelligence, very similar to Chatgpt, directly integrated into the Apple Support app. It is a Function called “Chat” which appears in the Navigation bar of the app and allows users to ask Apple products and services or ask for help with technical problems.
This tool is available Since August 5, 2025however, it will begin only for a limited number of iPhone users in the United States, so it will take something more to reach other countries and all users.
When playing the “Chat” button, you access a screen that explains how the wizard works. If this fails to resolve a consultation, the user can pass the conversation to the attention of a human, as formerly, however, if the assistant is resolved, we will save that, the communication with people being more fluid in case of necessity.
Of course, there are clear limitations, there is no doubt about future products or issues outside technical support, so you do not try to deceive it. In addition, Apple warns that the system can generate incorrect, confusing or even offensive responses, and recommends verifying the information provided. He also points out that user data could be used to improve service or be shared with partners. This test phase aims Collect feedback before a launch Broader, although Apple has not given concrete dates for its expansion, and will depend, in a way, how they see their evolution, and if it really solves real problems, or it is something more annoying than a resolutive.
We do not know what intelligence uses, and if it is typical of Apple, or hired to other companies, since, as we have seen in recent weeks, they are a bit delayed in this aspect, and the new version of Apple Intelligence and Siri is begged.
And you, do you think it is something positive for all, reducing the number of people who speak directly with humans, and improving that attention, or, on the contrary, it is a step back in the support of the companies to use an AI that most of the time does not end up solving the problem and only shows us articles of their website that we have already seen previously? The truth is that its real operation will have to be seen, as well as its implementation in other languages, since it may work great, and then in Spanish no, for example. Leave us a comment with your assessment about it.
