The Apple Vision Pro is a fantastic device that revolutionizes the way we entertain ourselves, stream, work, train… If at first glance the Vision Pro doesn’t really have any flaws, it does have a huge handicap: its price. Because of its price, the Vision Pro is not as successful as expected, Apple has understood this and is actively working to offer a less expensive version of its Vision Pro. Of course, to do this, it will have to offer less interesting features!
A lower screen resolution would allow the Vision Pro to be lowered in price
Apple could well surprise the market in a few years by launching a more accessible version of its Apple Vision Pro. According to information from DigiTimes and various industry players, the Cupertino firm is considering reducing the screen resolution to reduce production costs and thus offer a model at a much more affordable price than the €3,999 currently requested.
Today, the Vision Pro is equipped with a very high-density display of 3,391 pixels per inch (PPI), making it one of the most expensive components of the product. To reduce this bill, Apple is said to have explored alternatives, including by contacting Japan Display (JDI), which is said to have provided it with samples of OLED screens with a much lower density, around 1,500 PPI.
This drop in resolution would represent a major concession on display quality, but could translate into a major reduction in the final price. As a reminder, previous rumors had mentioned that Apple did not want to sacrifice screen resolution in the cheaper Vision Pro, but apparently the company has realized that it would be difficult to continue with a very high-density display.
LG and Samsung in the mix?
Apple has also reportedly sent RFIs to other industry giants, including LG Display and Samsung Display, to explore all possible options. With an entry-level model, the price could be close to that of a MacBook Pro, or around €1,999. Of course, to achieve this goal, additional concessions beyond the display will have to be considered.
However, these projects still seem to be in the early stages. DigiTimes suggests that mass production of a low-cost Vision Pro could only begin in two or three years. A distant prospect, but one that could pave the way for the democratization of this revolutionary technology. Let’s not forget that spatial computing is one of Apple’s ambitions today, and the company hopes that this new technology will eventually become a household fixture.
