Tim Cook's boys are preparing a great change that will affect the global technological panorama, and has nothing to do with a totally revolutionary device. It is strictly linked to the way in which the Californian company launches its iPhone every year, with its traditional September event. This will change completely.

As he has revealed The Informationfrom 2026 the company will stop presenting all its models in September. Instead, plan to divide the launch: the most advanced models, including the iPhone 18 Pro and the expected folding iPhonethey will arrive in autumn of 2026, while the standard models, such as the iPhone 18 and the successor of the iPhone 16E, will be delayed until the spring of 2027.

When are iPhone launched?

The reasons after this change directly point to Apple will have, for the first time, a range composed of Six iPhone deviceswhat at the logistics and production level can lead to problems to those who have never had to face. That is why distributing the releases throughout the year would subtract pressure from their supply chains, while maintaining media attention at all stations of the year. It would be an immaculate strategic play.

The great star of autumn of 2026 It will be the folding iPhone, a device that has been spoken a lot and that, finally, seems to have a date. Apple will bet on a book -like design, similar to Samsung's galaxy z fold. It will have a 5.7 -inch outdoor screen to use it closed and an internal screen close to 8 inches when displayed, thus offering a hybrid experience between telephone and tablet. Although there are still many details to be confirmed, the filtration has already aroused huge expectations about how Apple will reinterpret this type of devices.


Together with the folding model, the iPhone 18 Pro and Pro Max will also be the protagonists of autumn. These models could mark the beginning of a new era in design thanks to the integration of the system Face ID under the screen. This means that facial recognition would work without the need for the characteristic upper cut, although there would still be a small hole for the front camera. If confirmed, Apple would eliminate one of the most recognizable (and discussed) elements of its current physical interface.

For the Spring of 2027 The cheapest models will remain. The “standard” iPhone and a new version of the 16E iPhone will later arrive, with the intention of maintaining a constant launch rhythm that allows to renew the interest in the brand throughout the year. In addition, this second round of devices will occur largely in India, thus reducing the dependence of China.

iPhone 17 range

This change in calendar is not a simple logistics restructuring. Apple prepares for a new stage in which the iPhone range It will be more diverse, segmented and strategic than ever. Breaking with the September tradition involves taking risks, but also opens the door to a more flexible future, so that each model has its moment and place in the brand ecosystem.

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