The iPhone 16 reached stores last September, and not to delight users, since it barely introduced significant changes in the terminal. Now, we already have more consistent figures on the reserves of said terminal, and Apple should be worried.
According to the latest supply chain data collected by analyst Ming-Chi Kuo, the iPhone 16 series has registered approximately 37 million units sold In its first weekend, which represents a 12.7 % drop compared to the iPhone 15. This decrease, especially in the demand of the pro models, could have consequences for the company in the coming months.
How many iPhone 16 have been sold
One of the most worrying indicators is delivery time. While in previous years the Pro models had long waiting lists from the moment the reservation opened, this year the shipping times are remarkably shorter. This shows that demand is not meeting Apple's expectations, and it is not surprising, since the device is practically the same, beyond some minor novelties such as the tetraprisma chamber or the Camera Control buttonas well as the prices, which remained in the values that were already, something that Apple has presumed.
The iPhone 16 and iPhone 16 Plus models have shown slight growth in their reserves, but their impact on total sales remains limited. Apple's strategy has always been to try to boost the most expensive models to maximize benefits, so a lower demand in the PRO range could affect its gain margins and profitability throughout the year.
One of the keys that has made the iPhone 16 pro generate as many expectations as it should, in addition to its short news, has been the delay of Apple Intelligence, the artificial intelligence of the Californians who still does not take off. This has made users see enough reasons to make the leap to this generation of terminals.
Apple must change your strategy
On the other hand, Apple still has to deal with strong competition in China, where Huawei and other local brands have managed to capture a greater market share with innovative devices, both folding and terminals with cameras and photographic capabilities that Apple still does not finish exploding. The pressure in this key region could be significantly affecting the sales of the iPhone 16, putting in trouble the global strategy of the company.
Despite this complicated start, Apple does not plan to reduce production in the short term. The company is confident that the arrival of Apple Intelligence, which lands in Spain in approximately one month, can boost sales. However, if not even this managed to turn around the situation, even if it is to a lesser extent, Tim Cook's boys will have to sit down.
The slightest interest in Pro models shows that Apple needs to find new ways to attract consumers. While changes in design and hardware have been well received in the past, the lack of really important news in recent generations could be taking its toll. If the downward trend is maintained, the company will have to rethink its strategy to prevent its next launches from suffering the same destination.
