Last month, a statistic caught our attention. Since the start of the year, BoursoBank has attracted 4 new customers per minute and more than half of these new arrivals are under 25 years old. These insolent figures mean that the lights are green for this service. Let’s take stock.
A vast communication campaign
This Wednesday, November 20, BoursoBank announced that it had reached the milestone of 7 million customers in France. It has therefore been three consecutive years that the bank has acquired one million customers. MoneyVox rightly reminds us that the beginnings were more laborious, and that it took twelve years, from 2005 to 2017, to reach one million users.
To accompany this good news, BoursoBank and the Buzzman agency have imagined a vast advertising campaign around the number 7. The seventh page of around fifty newspapers, including Le Figaro, The EchoesAnd The Parisian were thus diverted to inform the general public of this important step.
It is now targeting 8 million users in 2025. A major question remains: how can we explain such success? BoursoBank does not need to be asked and cites three advantages that make the difference in a press release.
She indicates that she charges very low prices. Our colleagues confirm this information and indicate that it shares this title with Fortuneo. The online bank continues:
BoursoBank meets all the needs of its customers with a complete, efficient and 100% digital offering of 47 products (daily banking, stock market, savings, loans, insurance, and good deals) and 1,000 free features.
Finally, she quotes: “The best-rated mobile customer experience in the sector: BoursoBank, ranked 1st French bank and No. 2 worldwide, and No. 1 on the stores with a rating of 4.9 on iOS and 4.8 on Android.”
A commercial dynamic
Boursobank does not intend to rest on its achievements and is increasing its initiatives. This is particularly the case with the recent introduction of Bourso Business, a free banking offer dedicated to professionals. The online bank also continues to pamper its mobile application, which seems to satisfy its customers as we saw above.
All this has an impact on its results with a commercial dynamic. We recently spoke to you about the strong growth in the bank card business. Savings is also doing very well with remunerated savings collections of 1.2 billion euros over the last quarter. Finally, credit activity is also showing encouraging signs.
