A few days ago, Apple announced the iPad mini 7 through a press release, a quick and easy method to introduce a new product. The problem is that this type of launch does not really offer “hype” and does not mobilize all the media enthusiasm that a virtual event can generate. Last night, journalist Mark Gurman explained that the approach should be different with the announcements of the M4 Macs which will take place at the end of October, Apple is preparing a small virtual event.
A launch that will make noise
Apple is preparing an event at the end of October to present its new range of Macs equipped with the M4 chip. Unlike the usual big announcements, this presentation will be much more discreet and could be as quick as the Scary Fast event was on October 31, 2023. Mark Gurman of Bloomberg confirms that Apple is choosing an entirely virtual format this time for this launch, with a carefully calculated media impact.
The event will only be online, however, even if the format will be more modest, it will have a much wider impact than that of the iPad mini 7, recently announced via a simple press release. In addition to the virtual broadcast, journalists and influencers from around the world are expected to be invited to the Apple Park campus to try out the new Macs.
Limited stocks: a signal of imminent arrival
For several weeks, stocks of Apple products such as the iMac, Mac mini, and MacBook Pro have been declining in many Apple Stores. This situation is not trivial and generally indicates an imminent renewal of the range. Apple often adopts this strategy before unveiling new models, deliberately limiting restocking to prepare the ground for the arrival of its new products.
Rumors about the release of Mac M4s have been circulating since this summer and it seems that the time has finally come. According to Gurman, official invitations for the event should go out today, with a press release confirming the date of this virtual Apple Event. As for the availability of the new Macs, they will be available in France and internationally from the first week of November.
