The rise of artificial intelligence signals the entry into a new era that is changing the way we work. According to a LinkedIn* study, 44% of professionals in France expect their work to be transformed by AI from 2024. Its automation and data management capabilities make these technologies a tool that advances our report at work. For businesses, AI represents a way to “personalize” work experiences and foster innovation.
Generative AI in particular offers the opportunity to benefit from AI as a “personal assistant”, capable of taking charge of certain repetitive and time-consuming tasks. With its ability to process large amounts of data, AI provides summaries, analyses, and even recommendations to help employees make decisions faster and more accurately. For marketing or sales functions, for example, AI can provide valuable data on the habits and wishes of audiences. 73% of sales professionals believe that AI helps them identify key information to better understand their customers, according to a Hubspot study carried out in 2023. By benefiting from this information, professionals can focus on consulting, reflection or creative missions to develop products, services or campaigns, which will precisely correspond to the needs of their clients.
According to the HP Work Relationship Index 2024a study that explores changes in employees’ relationships with work, AI is finding its place in businesses. In 2024, the use of this technology jumped to 53% in France compared to 33% in 2023. 68% of knowledge workers** who use AI believe that it helps them enjoy their work and 73% of They find that it makes their work easier. By enabling businesses to take advantage of the full potential of AI, HP intends to redefine the future of work. With its recent products and services, the company is designing a future of work where technology and work environments serve the development of employees and businesses.
Work experiences: the importance of personalization
Three out of five employees in France are looking for work experience that matches their missions and aspirations. AI appears to be an avenue to meet their expectations.
70% of employees believe it is crucial to have access to technologies that allow you to be seen and heard during remote meetings or interactions, no matter where you are. With the Poly Camera Pro solution on HP’s latest AI PCs in particular, users benefit from the best of videoconferencing. Thanks to AI, it is possible to optimize the functionality of the webcam to adapt the background, follow the user so that they are always perfectly in the frame or even put the screen to sleep when they is no longer in front to preserve the battery. The sound is also improved: all parasitic noises (work, hubbub in the room, ringing, etc.) are removed by the AI for better quality exchanges.
These AI functionalities are managed on these next-generation AI PCs by the NPU (neural processor unit), which runs the AI locally, directly on the computer. This component also helps improve the overall performance of the PC. By reducing iterations with the cloud, these PCs enable instant responses. The user can open a large Microsoft Excel file almost twice as fast, participate in Microsoft Teams meetings without interruption for up to 12 hours, enjoy up to 22 hours of videos without recharging, etc.
By switching certain tasks from the processor and graphics card to the NPU, battery life reaches records. Adapted to today’s increasingly mobile users, HP’s latest Omnibook And here too, AI can adapt to uses by allowing cooling to be adjusted in real time. If the PC is stored in a bag or simply carried in the hand, for example, the cooling adapts accordingly.
Cybersecurity: an imperative with the rise of AI and hybrid work
A major challenge: the development of AI also accelerates the development of cyberattacks. In particular, cybercriminals rely on AI to create credible phishing lures. According to the HP Wolf Security Threat Insights reportsome hackers use an AI assistant to write malicious codes. Companies must therefore strengthen their resilience by condemning attack vectors. By adopting a comprehensive defense strategy, they minimize the attack surface and avoid the risk of infection.
Among its service offerings, HP Wolf Security offers a solution that allows you to execute and therefore prevent risky tasks – such as opening attachments, downloading files and clicking on links – in microvirtual machines ( micro-VM) isolated to protect users. An invisible means for the user but effective to prevent the attack from spreading to the device and the company network.
Some AI PCs intended for professionals like the latest HP EliteBook are equipped with advanced technologies such as secure facial recognition or biometric detection. In addition to these physical protection mechanisms, AI allows security settings to be adapted automatically based on the user or context, for example ensuring that only authorized people can access sensitive data. For example, during a remote meeting, blurring sensitive information visible in the background or managing access to shared documents.
AI therefore makes it possible to benefit from efficient and adapted technological tools for new work environments that are safer, more personalized and more efficient. Innovations designed to improve the development of employees and businesses.
*LinkedIn study on the impact of AI in France” conducted by Censuwide in September 2023
** Workers who mainly mobilize their cognitive, relational and communicative faculties, in collaboration with other workers and/or with machines as part of their professional activity
