If you’ve been feeling like you’ve become addicted to Facebook or Instagram lately, it’s possible that it’s not just an impression. Indeed, thanks to AI, the group indicates that it has been able to increase the time spent by users on its platforms.
Increase in users and increased engagement
At the end of October, the group presented its results for the third quarter of 2024. Very good results, since revenues were up 19%, while profits increased by 35%. Meta also reported that there are more than 3.29 billion people using at least one Meta app every day, which is an increase of 5%. In addition, the group would also have an increase in engagement on Facebook and Instagram.
“Improvements to our AI-powered feed and video recommendations have led to an 8% increase in time spent on Facebook and 6% on Instagram this year alone”indicated Mark Zuckerberg. Previously, Facebook and Instagram relied on the list of accounts you follow to choose what content to display on your feeds. But to counter TikTok, the group created the Shorts video format. It has also developed a recommendation system that uses AI to display content that may be of interest to you that does not come from the accounts you follow.
Facebook also attracts young people a little more
Today, this effort is bearing fruit, since in addition to having increased the time spent by users on its platforms, Meta has also made Facebook more popular with young users. “On Facebook, we continue to see positive trends among young adults, particularly in the United States. On Instagram, global growth remains strong”indicated the boss of Meta, during the presentation of the quarterly results.
- Recently, Meta presented its quarterly results: revenue and profit are up
- The number of users of Meta group apps has also increased
- And this one indicates that people are spending more time on Facebook and Instagram
- This increase is attributed to the video format and the use of AI to recommend content
