Apple has a very diverse mobile phone catalog, with iPhone models designed for every type of consumer. The Californian company typically unveils its smartphones in September and releases them a week or two later. But the case of the white iPhone 4 was somewhat different.

It has been 14 years since the birth of the iPhone 4, a phone that was introduced in 2010 but did not receive the arrival of the white model until 308 days later.

Nowadays, everything is different. Typically, Apple releases four iPhone models in four or five different colors, and they arrive in stores at the same time.

The white iPhone 4 took its time

Steve Jobs introduced the iPhone 4 at WWDC 2010. Apple’s Worldwide Developers Conference welcomed the phone, and the black version officially hit the market at the end of June of that year.

However, Apple did not release the white version of the iPhone 4 until a year later, specifically 308 days after its introduction.

It was a very iconic phone with very small dimensions. It had a screen measuring just 3.5 inches with a resolution of 960 by 640 pixels and an A4 chip, accompanied by—surprisingly, this one—only 512 MB of RAM. Its flat edges and glass design marked a turning point in Apple’s history.

The release of new iPhones didn’t change seasonally until the birth of the iPhone 4s, which was revealed in October 2011. Since then, we’ve become accustomed to software updates being revealed at WWDC in June and new iPhones at the end of the year.

The white iPhone 4 wasn’t actually the first iPhone model to come in that color. But it was the first to have a white front, with the top frame for the camera and the lower area for the traditional physical home button. This was likely the reason for its delay.

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